Profile
Nurrani Kusumawati is a junior lecturer at SBM - ITB. She was undergraduate from Parahyangan Catholic University and continued her master degree at SBM - ITB in Marketing major. She has been teaching several courses : Marketing, Shopper behaviour, Brand Management, Strategic Management, International Business, Retail Management, Service Marketing, Integrated Business ASIA 1 and Integrated Business ASIA 2.
Her research interests are consumer behaviour and international business. She on progress in continuing her study on international marketing field. She conducted research in several fields such as service marketing, business ecosystem, mobile marketing, eye tracking movement, agriculture business.
Teaching
MB2004 - Introduction to International BusinessMB2006 - Introduction to International Business
MB2102 - Marketing
MB2103 - Marketing
MB2105 - Integrated Business Asia 1
MB2107 - Integrated Business Asia 1
MB2205 - Integrated Business Asia 2
MB3001 - Business Sustainability Management & Agile Organisation
MB3132 - Strategic Management
MB3231 - International Business
MB4016 - Shopper Behavior
MB4048 - Emotional Branding
MB4049 - Retail Management
MB4050 - Brand Management
MB4057 - Service Marketing
MK2104 - Sales and Marketing
MK3035 - Brand Development and Management
MK4101 - Business Growth Management
| 2012 | Master in Manajemen Bandung Institute of Technology, Indonesia |
| 2007 | Bachelor in management Universitas Katolik Parahyangan, Indonesia |
| 2022 | Increasing Network Effect of Digital Platform Ecosystems through Value Co Creation between Agricultural Producer Communities and Retail Communities in West Java Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2022 | SMEs’ Perception, Awareness and Knowledge on Belt and Road Initiative in West Java, Indonesia. Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2022 | Enhancing the Experience of Domestic and Foreign Tourists through Recognition of Emotions (Neuro-Marketing) and Cultural Differences Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2022 | Peningkatan Engagement Kolaborasi dalam Digital Platform Inclusive Business (ecobiz.id) antara Komunitas Produsen Pertanian Koperasi Produsen dan Koperasi Konsumsi di Jawa Barat Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2021 | Cross Nations Comparison on Consumer Behavior Change during and after Covid 19 Pandemic International level research award/sponsorship granted by SBM ITB |
| 2019 | Peningkatan Pengalaman Pelanggan untuk Kongruensi Nilai dan Kualitas Hidup: Studi Eksperimen pada Aplikasi Teknologi Jasa Keuangan Internal level research award/sponsorship granted by SBM ITB |
| 2019 | Efektifitas ecobis sbm.itb.ac.id dalam menunjang kolaborasi koperasi-koperasi produsen dan koperasi-koperasi konsumsi di Jawa Barat Internal level research award/sponsorship granted by SBM ITB |
| 2019 | Regulasi, Kebijakan dan Program Kerja Pemerintah, dalam Tata Niaga dan distribusi Komoditas Pertanian dalam Era Otonomi daerah di Jawa Barat Internal level research award/sponsorship granted by SBM ITB |
| 2018 | Riset Uji Coba Ekspor Produk-Produk Pertanian Jawa Barat Yang Diintegrasikan Dengan Praktek Kuliah Integrated Business Asia Dan Adopsi Platform Ekosistem Agribisnis Inklusif (Ecobiz.sbm.itb.ac.id)- Riset SBM ITB 2018 Internal level research award/sponsorship granted by SBM ITB |
| 2018 | Peningkatan Performa Prototype Disruptive Innovation Ecosystem (ecobiz.sbm.itb.ac.id) dan Adopsinya pada Kelompok Petani dan Pengrajin Anggota Koperasi Kabupaten Subang, Pangalengan dan Pangandaran Internal level research award/sponsorship granted by LPPM ITB |
| 2018 | Analisis Skema Pembiayaan “Crowdfounding”untuk Non Profit Digital Platform Agro Ekosistem Inklusif Internal level research award/sponsorship granted by SBM ITB |
| 2018 | The explanation of necessity and opportunity based entrepreneurs using neurosciences approach Internal level research award/sponsorship granted by SBM ITB |
| 2017 | Pelatihan Penggunaan Prototype Disruptive Innovation (ecobiz.sbm.itb.ac.id) pada Kelompok Petani dan Pengrajin anggota Koperasi Kabupaten Subang, Bandung Barat dan Pangandaran sebagai wadah untuk Knowledge Sharing. National level research award/sponsorship granted by LPPM ITB |
| 2017 | Digital Neuromarketing: Analisa Pengukuran Perceived Value, Trust dan Willingness to Collaborate melalui pengukuran Brain Wave dengan alat EEG (Electroencephalogram) pada Stakeholder Platform Ekosistem Bisnis Inklusif KUKM Jabar Internal level research award/sponsorship granted by LPPM ITB |
| 2017 | Riset Adopsi Prototype Disruptive Innovation (ecobiz.sbm.itb.ac.id) pada Kelompok Petani dan Pengrajin anggota Koperasi Kabupaten Subang, Bandung Barat dan Pangandaran Internal level research award/sponsorship granted by LPPM ITB |
| 2017 | Pengembangan Potensi Bisnis Produk Unggulan Kukm Di Jawa Barat Melalui Adopsi Dan Penerapan Platform Ekosistem Bisnis Inklusif Internal level research award/sponsorship granted by LPPM ITB |
| 2017 | Grand Strategi Penyiapan Marketing Channel Produk-Produk Unggulan Jawa Barat untuk memenuhi peluang penjualan antar pulauI Internal level research award/sponsorship granted by SBM ITB |
| 2017 | Adopsi Ekosistem Bisnis Inklusif bagi Koperasi dan UKM di Jawa Barat. Menuju Pertumbuhan Ekonomi yang Adil dan Merata Internal level research award/sponsorship granted by SBM ITB |
| 2016 | Riset Uji Coba Adopsi Platform Ekosistem Agrobisnis Studi Kasus: Agribisnis Mangga di Jawa Barat Internal level research award/sponsorship granted by SBM ITB |
| 2016 | Grand Strategi Penyiapan Tenaga Kerja Berkualitas yang Mendorong Pemerataan dan Berkeadilan (Inklusif) Internal level research award/sponsorship granted by SBM ITB |
| 2022 | Digital-only banking experience: Insights from gen Y and gen Z Nila Armelia Windasari,Nurrani Kusumawati,Niken Larasati,Revira Puspasuci Amelia. Journal of Innovation and Knowledge. 7/2. |
| 2021 | Stakeholders’ Participatory Framework in Rice Agribusiness Mustika Sufiati Purwanegara,Nita Garnida,Nurrani Kusumawati. Journal of Business and Economics Review. Vol 5 Issue 4. |
| 2021 | Stakeholders’ Participatory Framework in Rice Agribusiness Mustika Sufiati Purwanegara,Nita Garnida,Nurrani Kusumawati. Journal of Business and Economics. 5(4). |
| 2021 | How Muslim Youth Community Brand Sells Merchandise Case: Shift Youth Movement Nurrani Kusumawati,Dzikry Arrahim. The Asian Journal of Technology Management. 14. |
| 2020 | Factors Influencing Consumer’s Willingness to Pay for Iot Products in Indonesia: Analysis of TAM and TRI Factors Mira Fitri Carlina,Nurrani Kusumawati. The International Journal of Business and Management. Vol 8. |
| 2020 | Trust Role in Acceptance of Digital Banking in Indonesia Nurrani Kusumawati,Azzahra Almadelia Rinaldi. International Journal of Trade, Economics and Finance. 11. |
| 2020 | INFLUENCING FACTORS OF CONSUMER REPURCHASE INTENTION IN C2C MARKETPLACE MOBILE APP Nurrani Kusumawati,Nita Garnida,Reinaldy Agung Pramudhita,Margareth Setiawan. Journal of Humanities, Language, Culture and Business. 4. |
| 2019 | CONSUMER ACCEPTANCE OF DIGITAL BANK IN INDONESIA: TECHNOLOGY ACCEPTANCE MODEL Dhiyaa Puspita,Nurrani Kusumawati. International Journal of Management and Applied Science. 5. |
| 2019 | Sustaining Inclusive Businesses in the Horticulture Sector: The Experience of Companies in West Java Mustika Sufiati Purwanegara,Atik Aprianingsih,Nurrani Kusumawati,henry ardiansyah,Tanri Ariandi. International Journal of Agricultural Resources, Governance and Ecology. 15/3. |
| 2019 | Acculturation to global consumer culture and the ethnic identity of Indonesians in relation to South Korean culture Mustika Sufiati Purwanegara,Nurrani Kusumawati,Azaria Sophiani Nadhirah. International Journal of Business and Globalisation. Vol 23 No 2. |
| 2016 | Assessing Customer Satisfaction of Automotive Service Centre using SERVQUAL: A Case Study of Daihatsu Service Centre Bandung, Indonesia Rafiqah Salsabila,Mia Tantri Diah Indriani,Nurrani Kusumawati. Australian Academy of Business and Economics Review. v 2/ I 1. |
| 2015 | Understanding the Customer Satisfaction of Online Fashion Retailer Zalora Indonesia Annisa Anggreany,Mia Tantri Diah Indriani,Indriani,Nurrani Kusumawati. Australasian Journal of Business, Social Science and Information Technology. Volume 1 Issue 1 (October 2015). |
| 2021 | The Effect of Celebrity Endorser Perceived Credibility and Country of Origin Image towards Purchase Intention of Skechers Apparel in Indonesia Muhammad Bryant Muhadzdzib A,Nurrani Kusumawati. International Conference of Economics, Business and Entrepreneurship |
| 2021 | Technology Acceptance and Customer Perception of Augmented Reality (AR) in Indonesian Beauty Industry Kiko,Nurrani Kusumawati. International Conference on Economics, Business and Economic Education Science |
| 2021 | Developing Stakeholders' Participatory Framework in Rice Agribusiness: The Case of Pandan Wangi Rice from Indonesia Mustika Sufiati Purwanegara,Nita Garnida,Nurrani Kusumawati. 11th Global Conference on Business and Social Sciences |
| 2020 | How Country of origin Image, Brand Image, Perceived Quality and Celebrity Endorsement Affect the Sportswear Brand Purchase Intention in Emerging Country? Nurrani Kusumawati,Muhammad Bryant Muhadzdzib A. SIBR 2020 (Kuala Lumpur) Conference on Interdisciplinary Business and Economics Research |
| 2020 | THE DRIVERS FOR ACCEPTANCE OF NON-CREDIT CARD INSTALLMENT SERVICES Indira Dara Safira,Nurrani Kusumawati. The 4th International Conference on Management in Emerging Markets 2019 and The 11th Indonesia International Conference on Innovation, Entrepreneurship and Small Business 2019 |
| 2020 | MARKETING GOES UNDERCOVER; AN EXPERIMENTAL STUDY ON UNDERCOVER VS. DISCLOSE MARKETING IN SOCIAL MEDIA, THE MODERATING ROLE OF ADVERTISING SOURCE Thariq Nabiel Ikram,Nurrani Kusumawati. The 4th International Conference on Management in Emerging Markets 2019 and The 11th Indonesia International Conference on Innovation, Entrepreneurship and Small Business 2019 |
| 2018 | Examining the Determinant of Information Acceptance :
E-WOM on Youtube Mobile Apps Nurrani Kusumawati,And Mustika Sufiati Purwanegara,Ayu Indriani Martawilaga. 2018 Global Marketing Conference |
| 2018 | Eye Movement Study on Visual Posting of Pre-Loved Luxury Fashion Brand in
Mobile App Nurrani Kusumawati,Mustika Sufiati Purwanegara,Vionna Angelica. 2018 Global Marketing Conference |
| 2017 | The Analysis of Influence Factors in Customer Repurchase Intention of Using C2C Marketplace in Indonesia, especially Java Island. Mustika Sufiati Purwanegara,Nurrani Kusumawati,Dyah Hapsari Fajarin. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | Developing coconut agribusiness in pangandaran through inclusive business, case study: mitra kelapa production cooperative (kpmk) Siti Nuur Fauziyah,Fitri Aprilianty,Mustika Sufiati Purwanegara,Nurrani Kusumawati. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | Sustaining Inclusive Business in Horticulture Sector: Experience of
Companies in West Java Mustika Sufiati Purwanegara,Atik Aprianingsih,Nurrani Kusumawati,Henry Prasasti Ardiansyah,Tanri Ariandi. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2016 | Elaborate the Performance of Students Organization Email Used Perceived Usefulness and Perceived Ease of Use Ivan Prasetya,Parahyangan Catholic University,Nurrani Kusumawati,Christian Wibisono,Parahyangan Catholic University. 2nd International Conference on Advanced Research in Business and Social Science 2016 |
| 2016 | Marketing Strategy for Community-Grown Commodity: A case for Pandanwangi Rice Competitiveness Winda Nur Andita Sari,Nurrani Kusumawati,Herry Hudrasyah,Wan Khairuzzaman Wan Ismail. International Symposium on Sustainable Development and Management |
| 2016 | The Activity of Service Recovery in creating Customer Satisfaction, Repurchase Intention and to avoid Negative Word of Mouths of Bandung E-Commerce Mustika Sufiati Purwanegara,Nurrani Kusumawati,Achmad Satria. International Conference on Innovation in Business and Strategy 2016 |
| 2015 | Assesing Customer Satisfaction of Automotive Service Center, using SERVQUAL : A case study of Daihatsu Service Centre Bandung3 Rafiqah Salsabila,Mia Tantri Diah Indriani,Nurrani Kusumawati. Kuala Lumpur International Business and Social Science Research Conference 2015 |
| 2011 | Analysis of motivation and preferences of Bandung Institute of Technology students in choice tourism destination Nurrani Kusumawati,Mustika Sufiati Purwanegara. The 3rd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2011 |
| 2011 | Consumer Self and Choice Mustika Sufiati Purwanegara,Nurrani Kusumawati. The 3rd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2011 |
| 2014 | Analysis perception and attitude of Indonesia people to mobile travel agent PT Telkom Indonesia |
| 2014 | Develop market research of mobile application of tourism PT Telkom Indonesia |
| 2014 | Develop market research of online travel agent of Indonesia people PT Telkom Indonesia |
| 2013 | Feasibility study of Pertamina University PT. Pertamina |
| 2012 | Analysis market demand of Railways Mangarai - Soekarno Hatta PT Kereta Api Indonesia |
| 2012 | Analysis perception of Indonesian people of mobile health application PT Telkom Indonesia |
| 2011 | Analysis Segmenting, Targeting and Positioning of Speedy Telkom PT Telkom Indonesia |
| 2018 | MBA Properti Training for General Public provided by BTN |
| 2016 | MBA Properti Training for Public provided by SBM and BTN |
| 2014 | Market Demand Training for Corporations provided by SBM ITB - CCE ITB |
| 2013 | Market Demand Analysis Training for Corporations provided by CCE SBM ITB |
| 2012 | Sales and Marketing Training for Corporations provided by SBM ITB |
| 2011 | Sales and Demand Training for Corporations provided by SBM ITB |
| 2017 | the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017. Record of Peer Review of Conference Paper |
| 2016 | The 1st International Conference on Management in Emerging Markets 2016. Record of Peer Review of Conference Paper |