Faculty Member
Sonny Rustiadi
Entrepreneurship and Technology Management (ETM)
Expertise
Entrepreneurship, Creative Industries, and New Venture Management
2004
Bachelor of Economic, Majoring in Management Audit, Faculty of Economic, Universitas Katolik Parahyangan, Bandung
2007
MBA, Majoring in Entrepreneurship, School of Business and Management, Institut Teknologi Bandung
2015
PhD in Creative and Cultural Entrepreneurship, Goldsmiths College University of London

Profile

Sonny Rustiadi is Chair of Entrepreneurship Bachelor Degree Study Program at the School of Business and Management, Institut Teknologi Bandung. He is a member of Entrepreneurship and Technology Management Expertise Group at the school, finished Doctoral Program from Goldsmiths University of London, UK; earn an MBA from SBM-ITB, Indonesia; and graduated from Faculty of Economic majoring in Accounting at Parahyangan Catholic University, Indonesia. His research interest is in the field of entrepreneurship, creative industries, and business financing.
In a professional capacity, Sonny is an Associate Fellow of The Higher Education Academy (AFHEA) in the UK since January 2013 and is also a member of the American Academy of Project Management in the United States since September 2018.
Sonny is also currently the Chairman for Entrepreneurship Study Program Association of Indonesia (APSKI) with members amounting to more than 100 Study Program from various Higher Education Institutions throughout the country. He also has served as Director for Studies and Public Information at the of Indonesia Career Center Network (ICCN), an association of consists of more than 100 Career Centers of Higher Education Institutions in Indonesia in 2020-2022.
Prior to joining SBM-ITB, Sonny worked in various companies including Arthur Andersen Firm, PT. Belaputera Intiland, KPMG, and USAID. As a serial entrepreneur himself, Sonny has experience in various businesses including property management, retail telecommunication, fashion, education services, travel services, and interior design service.

Grants, Projects & Achievements

  • 2025: Hibah Pengabdian Masyarakat DRPM ITB, Strategi Pengembangan Usaha pada BUMDES melalui Digitalisasi, Penguatan Lgalitas dan Pemasaran Produk Desa Adobala, Flores, NTT.
  • 2024: ITB. Penghargaan Dies Natalis ITB ke-66 Bidang Pengabdian Masyarakat
  • 2023: Kementerian Koperasi dan UMKM, Indonesia. Hibah Pembuatan Modul Kewirausahaan Nasional.

Publications

Industry & Policy Engagement

  • 2025: Kementerian Perdagangan dan Bank Indonesia. Kajian Variasi Model Pengembangan Pasar Rakyat 10 Kota/Kabupaten Provinsi Jawa Barat.
  • 2024: LPDP Kementerian Keuangan, Indonesia. Kajian Dampak Alumni LPDP: Model Return on Scholarship Investment (ROSI).