Profile
Sonny Rustiadi is a member of the group Entrepreneurship and Technology Management expertise at the School of Business and Management Institut Teknologi Bandung (SBM-ITB), finished Doctoral Program from Goldsmiths University of London, UK; earn an MBA from SBM-ITB, Indonesia; and graduated from Faculty of Economic at Parahyangan Catholic University, Indonesia.
His research interest is in the field of entrepreneurship, creative industries, and business financing. Sonny is also actively involved in Center for Innovation, Entrepreneurship, and Leadership (CIEL) at SBM-ITB.
Prior to joining SBM-ITB, Sonny worked in various companies including Arthur Andersen Firm, PT. Belaputera Intiland, KPMG, and USAID. As a serial entrepreneur himself, Sonny has experience in various businesses including property management, retail telecommunication, fashion, education services, travel services, and interior design service.
Teaching
MB1101 - Introduction to BusinessMB1201 - Technology for Business Innovation
MB2204 - Integrated Business Experience II
MB6042 - Management of Innovation
MB6045 - Small Business Development
MB6046 - Family Business
MB9091 - Progress Seminar I
MK2001 - Design Thinking for Innovation
MK2102 - Business Economics
MK2103 - Innovation and Business Economics
MK3003 - Business Scale Up
MK3003 - Entrepreneurship Mentoring I (P)
MK3004 - Design Thinking for Innovation (P)
MK3005 - Global Market Testing (P)
MK3011 - Technology Based Business
MK3021 - Technology Commercialization
MK3051 - Global Product Market Fit (P)
MK4001 - Business Scale-up
MK4001 - Start-up Business Practice (P)
MK4002 - Entrepreneurship Mentoring II (P)
MK4004 - Entrepreneurship Mentoring III (P)
MK4098 - Symposium
MK4099 - Final Project
MM5010 - Management of Innovation, Technology and Entrepreneurship
MM5011 - Management of Innovation, Technology and Entrepreneurship
MM5012 - Design Thinking for Building Business (P)
MM5013 - Business Acceleration for Growth (P)
MM5013 - New Venture Management (P)
MM5014 - Business Acceleration for Growth (P)
MM5014 - Management of Innovation, Technology & Entrepreneurship
MM5015 - Business Initiation
MM5015 - Digital Business Experience (P)
MM5016 - New Venture Management
MM5017 - Business Growth Management
MM5019 - Contextual Creativity
MM5021 - Entrepreneurial Modelling
MM5026 - Management of Innovation and Technology
MM6052 - Small Business Management
MM6062 - Small Business Management
WI2023 - Entrepreneurship and Business Management
| 2015 | Doctor (Research) in Creative and Cultural Entrepreneurship Goldsmith University, Great Britain (UK) |
| 2007 | Master in Business Administration Institut Teknologi Bandung , Indonesia |
| 2004 | Bachelor in accounting Universitas Katolik Parahyangan, Indonesia |
| 2019 - 2019 | Dean/Vice Dean School of Business and Management Institut Teknologi Bandung |
| 2019 - 2019 | Rector/Vice Rector Wakil Rektr Bidang Akademik dan Kemahasiswaan Kompetisi Mahasiswa Nasional Bidang Ilmu Bisnis, Manajemen dan Keuangan |
| 2018 - Present | School Level Director Head of Administration SBM ITB |
| 2017 - 2017 | Chair SBM ITB International Conference on Management in Emerging Markets - International Conference on Innovation in Business and Strategy 2017 (ICMEM - ICIBS 2017) |
| 2010 - 2010 | Chair SBM ITB The 2nd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business (IICIES 2010) |
| 2023 | Pengembangan Promosi Dan Penjualan Digital Bagi UMKM Kota Bandung Internal level research award/sponsorship granted by ITB |
| 2023 | Model Pengembangan Usaha Mula Berbasis Teknologi dengan pendekatan Pemetaan Kebutuhan Tumbuh dengan Ekosistem Kewirausahaan Internal level research award/sponsorship granted by ITB |
| 2022 | Intention to Involve in International market Among Indonesian Smes in Food Sector: Integration Approach (Intensi Keterlibatan di Pasar Internasional UKM Sektor Pangan Indonesia: Pendekatan terintegrasi) Internal level research award/sponsorship granted by ITB |
| 2022 | Membangun Transformasi Bisnis Go Digital Dan Pondasi Pemasaran Digital Bagi Umkm Kota Bandung Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2019 | Pengembangan Platform Personal Knowledge Management Untuk Kelas Kewirausahaan Berbasis ICT Melalui Pendekatan Servis Sains Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung |
| 2018 | Kewirausahaan, Inovasi dan Pengembangan Wilayah Tertinggal dan Perdesaan pada Era Kontemporer di Indonesia National level research award/sponsorship granted by Kemenristekdikti (Ministry of Research, Technology, and Higher Education) |
| 2018 | Model Penelusuran dan Asesmen Karakteristik Kepemimpinan Wirausaha Internal level research award/sponsorship granted by SBM ITB |
| 2017 | Pemetaan Potensi Komersialisasi Hasil Penelitian Fakultas/Sekolah di ITB untuk Kolaborasi dengan Civitas Akademika SBM-ITB Internal level research award/sponsorship granted by SBM ITB |
| 2017 | Pembuatan model dan pengukuran program Inkubator dan Akselerator www.thegreaterhub.id milik SBM ITB Internal level research award/sponsorship granted by SBM ITB |
| 2017 | Menuju ekosistem industri kreatif yang berkelanjutan – sebuah pemetaan menggunakan analisis potensi ko-kreasi dan perancangan model bisnis multi sektor industri kreatif (Studi kasus: kota Bandung) Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung |
| 2016 | Revealing The Role Of Necessity-Driven Entrepreneurship on The Underground Economy in Bandung Traditional Market Internal level research award/sponsorship granted by SBM ITB |
| 2016 | Model Pengembangan Keterlibatan Komunitas Bisnis Kreatif (Creative Business Community Engagement Model) dalam Konteks Quadruple Helix Internal level research award/sponsorship granted by SBM ITB |
| 2024 | Examining 4A’s Marketing Framework for Marketing Strategy Proposal of Medical Device Product to Increase Market Share: A Case Study of PT MM Indonesia Damairia Anugerah,Sonny Rustiadi. Journal of Business and Management Studies. Vol.6 No. 5 (2024). |
| 2024 | Scenario Planning of Pertamina Patra Niaga Business Strategy to Address the Growth of the Indonesian Electric Vehicle Market Wawan Sulistyo Dwi Istanto,Sonny Rustiadi. European Journal of Business and Management Research. Vol. 09 No. 1 (2024). |
| 2024 | Developing Marketing Strategy to Acquire Potential Customers Under 35 Years Old for Dietary Supplements Company: Case Study of 4Life Indonesia Kathlene Ronauli Martini,Sonny Rustiadi. International Research Journal of Economics and Management Studies (IRJEMS). Vol. 3 No. 1 (2024). |
| 2023 | Creative industries and disaster resilience: A focus on arts-and culture-based industries in Indonesia Dr. Fikri Zul Fahmi,Eri Krismiyaningsih,Saut Aritua H. Sagala,Sonny Rustiadi. International Journal of Disaster Risk Reduction. Volume 99. |
| 2023 | Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana Hannan Cinthya,Sonny Rustiadi. Journal of Business and Management Studies. Volume 5 No 4. |
| 2023 | Marketing Strategy to Increase Brand Awareness and Brand Loyalty on Motogass Garage Brand Abdurrahman Habibie,Sonny Rustiadi. European Journal of Business and Management Research. Volume 8 Issue 2. |
| 2023 | Business Survival Strategy during COVID-19 Pandemic: A Case Study of Kopontren. Raden Adrian Ariatin,Wawan Dhewanto,Oktofa Yudha Sudrajad,Sonny Rustiadi,Meditya Wasesa. Grey Journal. Volume 19, Number 1, Spring 2023. |
| 2022 | Bibliometric analysis of entrepreneurship program papers from China, India, Indonesia and Malaysia. Ronal Ferdilan,Wawan Dhewanto,Sonny Rustiadi. Grey Journal. Volume 18 Issue 2. |
| 2022 | Designing an Open Innovation Framework for Digital Transformation Based on Systematic Literature Review. Abdurrahman Abdurrahman,Aurik Gustomo,Eko Agus Prasetio,Sonny Rustiadi. Journal of Information Systems Engineering and Business Intelligence. Vol.8, No.2. |
| 2021 | Digital Product Perception and User Satisfaction Relationship: Can They Create Feedback Intention? Retna Ayu Mustikarini Kencanasari,Wawan Dhewanto,Sonny Rustiadi. The Asian Journal of Technology Management. Vol 14 No 2. |
| 2021 | Banking Digitally to Micro-business: Exploring Value Co-creation Strategy in New Product Development Rudi Gunawan,Sonny Rustiadi. ASEAN Marketing Journal. Vol. 13 No. 1 (2021). |
| 2020 | Proposed Production Process Standardization at Function ART Indonesia to Reduce Waste of Production Demara Bijak Kurniawan,Sonny Rustiadi. -. Vol. 5 No. 4 (2020). |
| 2020 | Business Strategy Formulation to Increase Profit of Agung Artomoro Company Sonny Rustiadi,Sonny Rustiadi. -. Vol. 3 No. 1 (2020). |
| 2019 | REVEALING THE ROLE OF NECESSITY AND OPPORTUNITY DRIVEN IN THE UNDERGROUND ECONOMY: CASE OF CICAHEUM MARKETPLACE IN BANDUNG, INDONESIA Sonny Rustiadi,Nazmi Fathnur Ahmad. International Journal of Entrepreneurship. Issue: 2 | Volume: 23 | Month: June | Year: 2019. |
| 2018 | Creative Business Community Engagement Model within the Quadruple Helix: A Preliminary Report of the Circular Community in Bandung, Indonesia. Sonny Rustiadi,Bayuningrat M. Kusumahdinata,Aditya Rahman,Irfan Arsandi. International Journal of Business. Vol. 23, Iss. 1,. |
| 2015 | Towards holistic approach to education: creative industries perspective in Bandung, Indonesia Sonny Rustiadi. International Journal of Entrepreneurship and Small Business. Volume 26, Issue 4. |
| 2022 | Proposed Acquisition and Customer Management Strategy For Titiktemu.Co.Id As An Online Consultation Marketplace Platform In Indonesia Aisyah Humaerah Basyar,Sonny Rustiadi. Proceedings of the Third International Conference Administration Science |
| 2022 | Proposed Business Strategy for SMEs Facing 21th Century and COVID-19 Pandemic : A Case Study of MISI Market Wiranto Achmed,Sonny Rustiadi. Asia Proceedings of Social Sciences |
| 2021 | Proposed Marketing Strategy to Increase Customer Purchase Intention for Cluster House Residence Annisa Tulus Warasanti,Sonny Rustiadi. The 5th Global Conference on Business, Management and Entrepreneurship |
| 2018 | THE NATURE OF COLLABORATION: PRODUCTION, PROMOTION, AND SUSTAINABILITY OF TRADITIONAL INDIGENOUS FABRIC FROM EAST NUSA INDONESIA Sonny Rustiadi,Nina Arina. 2018 Global Marketing Conference |
| 2018 | Cooperation, Collaboration, and Co-creation: A Study of Literature and Application Nina Arina,Sonny Rustiadi. International Conference of Family Business and Entrepreneurship 2018 |
| 2017 | A SHORT ETHNOGRAPHY REPORT OF DIFFERENT BUSINESS APTITUDES OF EUROPEANS AND ASIANS Sonny Rustiadi,Maretta Astri Nirmanda,Salfitrie Roos Maryunani. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2016 | Creative Design Strategy for Engagement Model: Case Study Budget Hotel in Bandung Vanessa Catalina Fuadi,Sonny Rustiadi. Indesignation 2016: NATION IN DESIGN CULTURE – DESIGN IN NATION’S CULTURE |
| 2014 | Creating Better Education System, Building Stronger Human Capital: A Creative Industries Perspective Sonny Rustiadi. The 6th Indonesia International Conference on Innovation, Entrepreneurship and Small Business 2014 |
| 2012 | Researching Creative Industry: A Developing Country Inquiry: Study from the city of Bandung, West Java Province, Indonesia3 Sonny Rustiadi. British Academy of Management 2012 Annual Conference: Management Research Revisited: Prospects for Theory and Practice |
| 2012 | VALUE CHAIN ANALYSIS IN DESIGNER MAKER INDUSTRY: A CASE STUDY OF BANDUNG WEST JAVA, INDONESIA.1 Dina Dellyana,Sonny Rustiadi,Goldsmiths University Of London. The 10th Triple Helix Conference |
| 2011 | Analysis of Corporate Entrepreneurship Practices in State Owned Companies (Case Study : Telecommunication Industry and Electrical Industy) Sonny Rustiadi,Arief W K. The 3rd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2011 |
| 2011 | A Short Discourse of the Creative Sector : A Review of Theories Sonny Rustiadi. The 3rd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2011 |
| 2011 | Business Incubator Investigated: Learning from UK Dina Dellyana,Sonny Rustiadi. The 3rd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2011 |
| 2010 | Government Roles In Facilitating Entrepreneurial Activities To Enhance The Competitiveness Of A Region (Case Study Smes In West Java Province Of Indonesia) Isti Raafaldini Mirzanti,Sonny Rustiadi,Salfitrie Roos Maryunani,Dwi Larso. United States Association for Small Business and Entrepreneurship 2010 International Conference |
| 2010 | A Study of New Prescribed Medical Product Acceptance, case in Jakarta and Surabaya, Indonesia Reza Ashari Nasution,Dina Dellyana,Sonny Rustiadi. The 2nd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2010 |
| 2019 | Routledge Handbook of Cultural and Creative Industries in Asia - Chapter 22. Collaborative DIY approach to creativepreneurship: taking charge of (own) future, Dina Dellyana and Sonny Rustiadi Dina Dellyana,Sonny Rustiadi. Chapter in Research Book |
| 2018 | Routledge Handbook of Cultural and Creative Industries in Asia - Creative industries as tool for cultural resistance in Indonesia DAE Savitri Sastrawan,Salfitrie Roos Maryunani,Sonny Rustiadi. Chapter in Research Book |
| 2015 | Arts and Cultural Leadership in Asia - Cultural leadership: the play of the indigenous and the contemporary: two case studies from Bandung City, Indonesia Sonny Rustiadi,Isti Raafaldini Mirzanti. Chapter in Research Book |
| 2012 | Developing ASEAN Economic Community (AEC) into a Global Service Hub - Enhancing the Competitiveness of the Creative Services Sectors in Indonesia Togar M. Simatupang,Sonny Rustiadi,Bob Situmorang. Chapter in Research Book |
| 2010 | MODUL kewirausahaan untuk program strata 1 : manual untuk instruktur (dosen) Agustina Cipta Rahayu,Dwi Larso,Isti Raafaldini Mirzanti,Sonny Rustiadi. Teaching Materials |
| 2010 | Buku Modul Kewirausahaan Agustina Cipta Rahayu,Dwi Larso,Isti Raafaldini Mirzanti,Sonny Rustiadi. Teaching Materials |
| 2019 | Pembentukan Global Center of Excellence Badan Ekonomi Kreatif |
| 2016 | Metra Manager Leadership Program - PT Multimedia Nusantara Training for Corporations provided by CCE SBM ITB |
| 2018 | 2 article(s) in The Asian Journal of Technology Management |
| 2016 | The 1st International Conference on Management in Emerging Markets 2016. Record of Peer Review of Conference Paper |
| 2016 | 1 article(s) in The Asian Journal of Technology Management |
| 2016 | 1 article(s) in International Journal of Business |
| 2016 | Bi weekly Radio Talkshow on Entrepreneurship and Small Business Radio Sonora Bandung |
| 2018 | Education in Culture and the Arts: A research of Indonesia Asia Pacific’s first Network for Cultural Education and Research |
| 2015 | Koordinasi dan Sosialisasi Pembangunan Kawasan Perdesaan Kementerian Desa, Pembangunan Daerah Tertinggal dan Transmigrasi Republik Indonesia |
| 2019 | Diseminasi dan Workshop Kegiatan Penalaran dan Kreativitas LLDIKTI Wilayah IV Dirjen Belmawa Kemenristek Dikti |
| 2019 | Diseminasi dan Workshop Kegiatan Penalaran dan Kreativitas, LLDIKTI Wilayah 1 Dirjen Belmawa Kemenristek Dikti |
| 2019 | Peningkatan Wawasan dan Kemampuan SDM UPTD Layanan Desain Denpasar, IKM, dan UKM Kota Denpasar Dinas Perindustrian dan Perdagangan Kota Denpasar |