Sonny Rustiadi

Research Areas

Creative industries
Business financing
New venture creation
Startup management

Teaching Areas

– Introduction to Information Technology
– Technology and Operations Management
– Introduction to Engineering and Design I
– Introduction to Engineering and Design II

– Operations Management
– Supply Chain Management

– Fundamentals of Operations Management

Sonny Rustiadi

Director of Student Affairs
022-2531923 ext 1314


Sonny Rustiadi is a member of the Entrepreneurship and Technology Management group. He earned a doctoral degree from Goldsmiths University of London and MBA from SBM ITB. His research interest is in the field of entrepreneurship, creative industries, and business financing. Sonny is also actively involved in Center for Innovation, Entrepreneurship, and Leadership. Prior to joining SBM-ITB, Sonny worked in various companies including Arthur Andersen, PT. Belaputera Intiland, KPMG, and USAID.

Academic Degree

PhD in Creative and Cultural Entrepreneurship, Goldsmiths University of London (UK), 2015
Master of Business Administration majoring in Entrepreneurship, Bandung Institute of Technology (ITB) (Indonesia), 2007
Bachelor of Economic in Accounting majoring in Management Audit, Parahyangan Catholic University (Unpar), 2004