Faculty Member
Sudrajati Ratnaningtyas
Entrepreneurship and Technology Management (ETM)
Expertise
Management of Innovation, Technology, and Entrepreneurship
1985
Ir. in Agribusiness, IPB University
1997
MP. in Agri-Economics, Padjadjaran University
2007
Dr. in Economics, Major in Management Science, Padjadjaran University

Profile

Sudrajati Ratnaningtyas is a full-time lecturer at the School of Business and Management, Bandung Institute of Technology (SBM-ITB). She earned her bachelor’s degree in Agribusiness from IPB University in 1985. She received a BPPS scholarship to continue her studies at Padjadjaran University, Indonesia; graduated cum-laude and became the best graduate for the master’s program in 1997. She was awarded the Most Outstanding Lecturer award from the Provinces of West Java and Banten in 1999; and the Lancana Karya Satya award from the President of the Republic of Indonesia in 2000 and 2018. With a scholarship from the Government, she continued her doctoral studies at Padjadjaran University, Bandung, Indonesia, and earned a Doctorate in Economics (Majoring in Management Science) in 2007. From 2013 to 2017, she served as Chair of the Entrepreneurship and Marketing Strategy Expertise Group, and from 2019 to 2023 as Chair of the Entrepreneurship and Technology Management Expertise Group at SBM-ITB. From 2017 to 2022, she was a member of the ITB Graduate School Committee and concurrently as Secretary of the ITB Commission of Professorship Affairs. Her fields of interest are Management of Innovation, Technology and Entrepreneurship, Product Development Management, SME’s Management, Family Business Management, Creative Economy, and Agribusiness Management

Grants, Projects & Achievements

  • National Strategic Research Grant (Directorate General of Higher Education) of the Republic of Indonesia on 2013,2014, 2016,2017
  • National Competency Research Grant (Directorate General of Higher Education) of the Republic of Indonesia on 2013,2014, 2017,2018
  • National Community Service Grant (Directorate General of Higher Education) of the Republic of Indonesia on 2017, 2018
  • P3MI-ITB on 2019-2020
  • National Basic Research Grant (Directorate General of Higher Education) of the Republic of Indonesia on 2020 until 2025
  • PPMI –ITB on 2021 until 2025.

Publications

  • Factors that Influence to the Business Performance of Graduate Ventures on the Period of the New Normal. S Ratnaningtyas, W Dhewanto, EA Prasetio, AM Zahra, RJ Kusumah. The Eurasia Proceedings of Educational and Social Sciences 37, 8-15
  • Impact of Toll Road to Agricultural Land Conversion for Sustainable Development: A Systhematic Literature Review. Y Makbul, S Ratnaningtyas, N Wijaya Journal of Regional and City Planning 35 (3), 244-259
  • Investigating the role of supply chain management on sustainable performance and dynamic capabilities: An empirical study on logistic organization.Raflin Hineloa*, Luh Seri Anib, Windhu Putrac, Waryadid, Sudrajati Ratnaningtyase, Yogi Makbule, Moh. Sholehf and Feronika Sekar Puriningsihg. Uncertain Supply Chain Management ;12 (3 ), 1379-2112 (Summer 2024).
  • Strategy Decision of Medium Firm to Increase Sales with Business Innovation in Popcorn Industry (Case study PT Suara Matahari Trading). J Kanily, S Ratnaningtyas, S Hutajulu. International Research Journal of Economics and Management Studies IRJEMS 3 (6)
  • Cloud Computing Adoption Strategy for Government Sector in Indonesian Cloud Industry. ME Abimanyu, S Ratnaningtyas, S Hutajulu. International Journal of Business and Technology Management 6 (2), 438-444
  • Integrated Communication Strategy for Awareness of Emotional Marketing Campaign for Beauty Brand. KH Zuhria, S Ratnaningtyas. Asian Journal of Research in Business and Management 5 (2), 78-90
  • Proposed Omni channel Strategy to Increase Sales Revenue in a Fashion Retail Company (Case: La Omvi). AR Gunawan, S Ratnaningtyas, SA Wibowo. International Journal of Current Science Research and Review 6 (6), 3729-3747
  • Impact Investment Assessment methodology for Early-stage Start-up Investment Screening. AD Julianto, S Ratnaningtyas. International Journal of Current Science Research and Review Volume 06 01 January 2023
  • Proposed Effective Cigarette Media Communication to Maintain Awareness in DKI Jakarta. MB Kindangen, S Ratnaningtyas, SA Wibowo. Asian Journal of Research in Business and Management 5 (2), 151-157
  • Marketing Strategies to Increase Brand Awareness and Customer Base: Case Study of Indonesian Digital Provider. L Febri, S Ratnaningtyas, SA Wibowo. International Journal of Business and Technology Management 5 (2), 300-313
  • Digital Marketing Adoption Between Rice Farmer and Farm Trader. Y Makbul, SH Rochana, D Nugraha, S Ratnaningtyas. Archives of Business Research 10 (11)
  • Analysis of the Indonesian Government's Covid-19 Vaccination Policy: A Survey and System Dynamics Modeling. BP Siahaan, EA Prasetio, W Dhewanto, S Ratnaningtyas, A Permatasari. Available at SSRN 4071628

Industry & Policy Engagement

  • Reviewer. The Asian Journal of Technology Management. SBM ITB. 2015-2017
  • Reviewer. The Asian Journal of Technology Management. Routledge Publisher, UK. 2021
  • Jury. ASTRA AWARD 2020- 2021. PT. Astra International, Tbk.
  • Source person. FGD Discussion on Business Plans for Alternative Commodities to Substitute Marijuana in Aceh Province, 26 November 2021. BAPPENAS.
  • Editorial Board. THE ASIAN JOURNAL OF TECHNOLOGY MANAGEMENT (AJTM). Bandung Institute of Technology, Indonesia. 2024-2025.