Admission
Faculty Member
Yos Sunitiyoso
Decision Making and Strategic Negotiation (DMSN)
Expertise
Decision Science, Systems Modelling & Simulation, Energy, Transportation, Sustainability, Emerging Technology
2000
B.Eng in Industrial Engineering, Institut Teknologi Bandung
2004
M. Eng in Environmental Systems Ebngineering, Nagaoka University of Technology, Japan
2007
PhD in Built Environment, University of the West of England, Bristol (UK)
  • sunitiyoso1978@itb.ac.id
  • yos.sunitiyoso@sbm-itb.ac.id
  • Ganesha ITB
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Profile

Yos is a professor in business decision modelling at the School of Business & Management – Institut Teknologi Bandung (SBM ITB) – an AACSB (Association to Advance Collegiate Schools of Business) accredited institution in Indonesia. He received his PhD from the University of the West of England (UWE) Bristol, United Kingdom in 2007, after completing his Master of Engineering degree from the Nagaoka University of Technology, Japan in 2004. His bachelor’s degree is in industrial engineering from ITB, graduated in 2000.

Yos joined SBM ITB in January 2010 after previously working for the University of Southampton, UK as a postdoctoral research fellow at the Transportation Research Group (TRG) in Feb 2008 – Dec 2009. In 2020-2022, he became the head of the Decision Making and Strategic Negotiation Group until now. He also serves as the Vice President of Research, Training and Development for Intelligent Transport Systems (ITS) Indonesia from 2021 until 2023 and then Vice President of Research and Academia Linkage for ITS Indonesia (2024 – now).

He is also a member of the Decision Sciences Institute, USA. He has been the Head of MBA ITB Jakarta Program in 2010-2020 and 2022-2025. He was also the Director of ITB Jakarta Campus in 2024-2025. He is now the Director of Downstream Industry and Partnership at the Ministry of Higher Education, Science and Technology, Republic of Indonesia. He received awards from ITB for Teaching (2016), Institutional Development (2017) dan Research/Innovation (2024). He became Fulbright-RISTEKDIKTI Visiting Scholar at University of Washington, Seattle (2018).

Grants, Projects & Achievements

  • Satya Lencana Karya Satya X, Pemerintah Republik Indonesia
  • Best Paper Award of the 7th International Conference on Management in Emerging Markets (ICMEM 2022) in Bandung, Indonesia. Authors: Yos Sunitiyoso, Yossyafra Yossyafra, Valid Hasyimi, and Riyan Rahmat.
  • Most Distinguished Academician Lecturer of SBM ITB Jakarta Campus (2021)
  • Outstanding Paper Award of the International Conference on Information and Social Science in Nagoya, Japan (2018). Authors: Yos Sunitiyoso, Noorhan Firdaus Pambudi & Layung Anindya.
  • Best Paper of the 3rd International Conference on Management in Emerging Markets (ICMEM 2018) in Bali, Indonesia. Authors: Liane Okdinawati, Yos Sunitiyoso, Togar M. Simatupang, Pathmi
  • Best Paper The 9th International Conference on Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII 2018) in Bandung, Indonesia. Authors: Achmad Yahya Sjarifuddin & Yos Sunitiyoso.
  • ITB Award for Institutional Development (2017)
  • ITB Award for Teaching (2016)
  • ITB Award for Research (2024)
  • 2nd Best Paper of the 7th International Conference on Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII 2016) in Bandung, Indonesia. Authors: Yos Sunitiyoso, Fikri Hadiansyah, Shimaditya Nuraeni, & Mila Jamila Khatun Badriyah
  • Best Paper of the 3rd International Conference on Global Trends in Academic Research (GTAR 2016) in Bandung, Indonesia. Authors: Reza Fauzi & Yos Sunitiyoso

Publications

  • Hermala, I., Sunitiyoso, Y., & Sudrajad, O. Y. (2025). Green financing using Islamic finance instruments in Indonesia: a bibliometrics and literature review. International Journal of Energy Economics and Policy, 15(1), 239-248.
  • Sunitiyoso, Y., Belgiawan, P. F., Susilo, Y., Rizki, M., Wirayat, M. Y. F., & Ramadhan, M. R. (2025). Public Acceptance of Urban Air Mobility: A Study on Factors Influencing Adoption. Sustainable Futures, 10, 100980.
  • Belgiawan, P. F., Nurliyana, C., Wirayat, M. Y. F., Syarif, A. T., Safira, M., Sunitiyoso, Y., & Irawan, M. Z. (2025). Exploring urban air mobility as a feeder to high-speed rail: Evidence from Jakarta–Bandung, Indonesia. Research in Transportation Business & Management, 61, 101414.
  • Sunitiyoso, Y., Belgiawan, P. F., & Rizki, M. (2025). Understanding user acceptance of mobility-as-a-service in Jakarta Metropolitan Area (JMA): Influencing factors and behavioural insights. Transportation Research Interdisciplinary Perspectives, 32, 101523.
  • Yoseph, G. K., & Sunitiyoso, Y. (2025). Navigating supply chain risk in the pharmaceutical industry: a bibliographic mapping and systematic review using global supply chain risk framework. Journal of Global Operations and Strategic Sourcing, June 10, 2025. https://doi.org/10.1108/JGOSS-06-2024-0050
  • Prasetya, A., Wasesa, M., & Sunitiyoso, Y. (2025). How Can Business Analytics Enhance Decision-Making in Oil and Gas Surface Facilities?. IEEE Access,13, pp. 113291–113304.
  • Grisanto, R. G. S., Wiryono, S. K., & Sunitiyoso, Y. (2025). Key drivers for successful integration of Indonesian State-Owned Holding: a Soft Systems Methodology approach. Cogent Business & Management, 12(1), 2483378.
  • Purusottama, A., Simatupang, T. M., & Sunitiyoso, Y. (2024). An experimental design of the blockchain business model using a soft system dynamics modeling approach. Journal of Systems and Information Technology, 26(4), 614-640.
  • Hardana, H. E., Adiwibowo, P., Sunitiyoso, Y., & Kurniawan, T. E. K. (2024). Financial viability analysis for green hydrogen production opportunity from hydropower plant’s excess power in Indonesia. International Journal of Renewable Energy Development, 13(5), 846-863.
  • Purusottama, A., Simatupang, T.M. and Sunitiyoso, Y., 2024. The coexistence of blockchains and business models (innovation): a systematic review. International Journal of Innovation Science, 16(1), 193-219.
  • Sylvia, E. and Sunitiyoso, Y., 2024. A system dynamic model for Indonesian petrochemical industry emission reduction. International Journal of Energy Sector Management, 18(1), 1-25..
  • Muhammad, A.A. and Sunitiyoso, Y., Anticipating the Future of Capital Market and Investment Climate in Indonesia: A Scenario Personarrative Approach. Journal of Future Studies, Vol. 28(3) 83-112. DOI: 10.6531/JFS.202403_28(3).0006.
  • Nita, A., Sunitiyoso, Y., Tiara, A. R., & Kim, A. A., 2023. Exploring Decision Making Factors in Public Buildings’ Energy Efficiency Projects. Energy and Buildings, 113563.
  • Sunitiyoso, Y., Wicaksono, A., Pambudi, N.F., Rahayu, W.A., Nurdayat, I.F., Hadiansyah, F., Nuraeni, S. and Muhammad, A.A., 2023. Future of mobility in Jakarta Metropolitan Area: A Multi-Stakeholder scenario planning. Transportation Research Interdisciplinary Perspectives, 19, p.100810.
  • Purusottama, A., Sunitiyoso, Y. and Simatupang, T.M., 2023. Exploring the potential of blockchain adoption for promoting value innovation: a case of the halal industry. Business Process Management Journal , Vol. 29 No. 7, pp. 2034-2058. https://doi.org/10.1108/BPMJ-04-2023-0267.
  • Sunitiyoso, Y., Belgiawan, P.F. and Rizki, M., 2022. Public acceptance and the environmental impact of electric bus services. Transportation Research Part D: Transport and Environment, 109, p.103358.
  • Yananto, H., Putro, U. S., & Sunitiyoso, Y. (2022). Improving Decision-Making Process in Oil and Gas Development by a Context-Based Capital Value Process. SPE Production & Operations, 1-16.
  • Sunitiyoso, Y., Rahayu, W. A., Nuraeni, S., Nurdayat, I. F., Pambudi, N. F., & Hadiansyah, F. (2022). Role of ride-hailing in multimodal commuting. Case Studies on Transport Policy, 10(2), 1283-1298.
  • Purusottama, A., Simatupang, T. M., & Sunitiyoso, Y. (2022). The spectrum of blockchain adoption for developing business model innovation. Business Process Management Journal, Vol. 28 No. 3, pp. 834-855.
  • Sunitiyoso, Y., Nuraeni, S., Pambudi, N. F., Inayati, T., Nurdayat, I. F., Hadiansyah, F., & Tiara, A. R. (2022). Port performance factors and their interactions: A systems thinking approach. The Asian Journal of Shipping and Logistics, 38(2), 107-123.
  • Prasetyanto D, Rizki M, Sunitiyoso Y. (2022) Online Learning Participation Intention after COVID-19 Pandemic in Indonesia: Do Students Still Make Trips for Online Class? Sustainability. 2022; 14(4):1982.
  • Budiarso, Putro, U. S., Sunitiyoso, Y., & Fitriati, R. (2022) Constructing the collaborative Working Relationships in one of the Big Four Firms. Systemic Practice and Action Research, 1-31.

Industry & Policy Engagement

  • Research, Consultancy & Community Services Projects (2015-2023) Area: Travel Behaviour, Sustainable Transportation, Transport Business & Policy
  • Ride Hailing Industry 2023 Year: 2023. Main project features: This research intends to understand the contribution of the ride-hailing industry to the country's economy, to identify the importance of flexibility in making the industry and ecosystem develop, and to understand the importance of ride-hailing services for consumers. Positions held: Project Leader. Activities performed: Field surveys to ride-hailing drivers, users and merchant partners in 10 cities, modelling & simulation.
  • Acceptance of Urban Air Mobility in Jakarta Metropolitan Area. Year: 2023. Main project features: Measuring public acceptance on urban air mobility. Positions held: Project Leader. Activities performed: Survey, choice modelling, structural equation modelling. Partner: Angkasapura 2. Funder: ITB.
  • The Impact of Intelligent Transportation Systems (ITS) on Improving the Quality of Life of Transportation Users, Increasing Economic Benefits, and Reducing Environmental Impacts. Year: 2022. Main project features: Mapping the implementation of ITS, assessing the impacts on users, economy, and environment. Positions held: Project Leader. Activities performed: Interviews, FGDs, surveys, modelling. Partner: University of Andalas, Indonesia Funder: Ministry of Education and Culture.
  • Mobility-as-a-Services (MaaS): Public Acceptance and Emissions Reduction Year: 2022. Main project features: Measuring public preference and acceptance of MaaS in the Jakarta Metropolitan Area (JMA) and estimating potential emissions reduction from the modal shifts as the results of commuters' MaaS adoption. Positions held: Project Leader. Activities performed: Attitudinal survey, stated-choice experiment, and emissions calculation. Partner: JakLingko Indonesia. Funder: ITB. Area: Energy & Sustainability
  • Optimising Supply Management for Anaerobic Digestion: A Systems Thinking Approach Year: 2023-2024. Main project features: Development of an optimized supply management for anaerobic digestion. Positions held: Project Leader. Activities performed: Interviews, field visits, modelling. Partner: Coventry University, United Kingdom.
  • Electric Vehicles and Clean Energy Transition: A Scenario Planning and Energy System Modeling Approach Year: 2022-2023. Main project features: Development of scenarios of EV adoption and estimation of energy demand. Positions held: Project Leader. Activities performed: Interviews, modelling & simulation. Partner: International Institute for Applied Systems Analysis (IIASA), Austria. Funder: ITB.
  • Area: Technology Adoption Adopsi Blockchain untuk Inovasi Model Bisnis Berkelanjutan Year: 2023. Main project features: Developing business model for sustainable business adopting blockchain. Positions held: Project Leader. Activities performed: Interview, field survey, modelling. Funder: ITB.
  • Dynamic Modeling of Blockchain Adoption for Sustainable Business Model Year: 2022-2023. Main project features: Modelling the adoption of blockchain technology to support sustainable business. Positions held: Project Leader. Activities performed: Interview, Modelling & Simulation. Funder: Asahi Glass Foundation International Research Grant.
  • The Relevance of Blockchain Technology Applications in the Halal Industry Year: 2022. Main project features: Investigating the uses and potential uses of blockchain technologies in various halal industries in Indonesia. Positions held: Project Leader. Activities performed: Interviews, analysis. Funder: ITB.
  • Area: Community Empowerment Empowering Young Generation with System Thinking. Year: 2022. Main project features: Educating high school students on dealing with complex issue using systems thinking. Positions held: Team member. Activities performed: Game and simulation. Partner: Taruna Nusantara High School, Indonesia Funder: ITB.