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Faculty Member
Prawira Fajarindra Belgiawan
Choice Modelling, Marketing, Transport Planning, Travel Behavior

Profile

Prawira Fajarindra Belgiawan (Fajar) is an Associate Professor at the School of Business and Management, Institut Teknologi Bandung (ITB), and previously served as a Postdoctoral Researcher at the Institute for Transport Planning and Systems (IVT) at ETH Zürich and at the Department of Urban Management, Kyoto University. He earned his Ph.D. (2015) and M.Eng. (2012) in Urban Management from Kyoto University, Japan, and his Bachelor’s degree in Regional and City Planning from ITB (2006). His research interests span travel behavior analysis, urban and transport planning, discrete choice modeling, electric vehicle adoption, urban air mobility, sustainable transport systems, and the intersection of marketing and transportation.

Fajar has published extensively in high-impact, Scopus-indexed journals covering topics such as emerging mobility services, policy evaluation, behavioral modeling, and marketing applications in transportation. He has also been awarded research grants from the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia, as well as from Institut Teknologi Bandung (ITB). Several ITB-funded projects were conducted in collaboration with leading international institutions, including ETH Zürich (Switzerland) and Kyoto University (Japan). Throughout his career, he has also collaborated with researchers from universities such as ETH Zürich (Switzerland), BOKU Vienna (Austria), Kyoto University (Japan), Universitas Gadjah Mada (Indonesia), Universitas Katolik Parahyangan (Indonesia), American University of Beirut (Lebanon), UC Berkeley (USA), Utrecht University (Netherlands), National Cheng Kung University (Taiwan), Edinburgh Napier University (UK), Tongji University (China), and Hiroshima University (Japan), working on studies in electric vehicle adoption, urban air mobility integration, advanced travel behavior analysis, and sustainable urban mobility strategies.

Beyond academia, Fajar is actively engaged in consultancy, training, and facilitation for various organizations, including PT PLN (Persero), Bank Indonesia, the Ministry of Transportation, Grab Indonesia, PT Pertamina Trans Kontinental, the Ministry of Finance of the Republic of Indonesia, and Gojek. He has been involved in projects with Bank Indonesia on electric vehicle ecosystem development and industrial sector investment strategies, with Grab Indonesia on assessing current and future adoption of electric vehicles in the ride-hailing sector, with PT Pertamina Trans Kontinental on business strategy and market partnership analysis, and with Gojek on evaluating the impact of the COVID-19 pandemic on ride-hailing services. He frequently serves as a facilitator for Professional Qualification and Competence-Based Learning programs for Board of Directors-level participants in state-owned enterprises, an assessor for senior management evaluations, a resource person in transport policy forums, and a trainer in academic writing workshops. These roles reflect his commitment to bridging academic expertise with practical applications in professional capacity building and strategic development across both public and private sectors.

Education
Research Area

Grants, Projects & Achievements

Research Grants from the Ministry of Education, Culture, Research, and Technology (Dikti)

Research Grants from Institut Teknologi Bandung (ITB) – including collaborations with ETH Zürich (Switzerland) and Kyoto University (Japan)

Awards: ITB’s Top 10 Young Faculty Members with Most Q1 Scopus Publications (2019–2022); Best Researcher Award (Business and Management category) – ITB (2020); Best in Teaching Activity – ITB (2021)

Publications

2025

Belgiawan, P. F., Nurliyana, C., Wirayat, M. Y. F., Syarif, A. T., Safira, M., Sunitiyoso, Y., & Irawan, M. Z. (2025). Exploring urban air mobility as a feeder to high-speed rail: Evidence from Jakarta–Bandung, Indonesia. Research in Transportation Business & Management, 61, 101414. (SJR – Q1)

2025

Sunitiyoso, Y., Belgiawan, P. F., Susilo, Y., Rizki, M., Wirayat, M. Y. F., & Ramadhan, M. R. (2025). Public Acceptance of Urban Air Mobility: A Study on Factors Influencing Adoption. Sustainable Futures, 100980. (SJR – Q1)

2025

Sunitiyoso, Y., Belgiawan, P. F., & Rizki, M. (2025). Understanding user acceptance of mobility-as-a-service in Jakarta Metropolitan Area (JMA): Influencing factors and behavioural insights. Transportation Research Interdisciplinary Perspectives, 32, 101523. (SJR – Q1)

2025

Raditya, A., Andani, I. G. A., Belgiawan, P. F., Sefriyadi, I., Windasari, N. A., & Adzhani, I. A. (2025). Country of origin effect on car ownership choice decision of Indonesian consumer. Research in Transportation Business & Management, 59, 101307. (SJR – Q1)

2025

Ferica, M., Belgiawan, P. F., Mayangsari, L., Windasari, N. A., Laila, N., Persada, S. F., & Nasution, R. A. (2025). Indonesian, Korean, and French Sheet Masks: Three Alternatives in a Hybrid Choice Model of Indonesian Women's Choice Decision. Gadjah Mada International Journal of Business, 27(1), 93-120. (SJR – Q3)

2024

Ramdani, M. A., Belgiawan, P. F., Schmöcker, J. D., Afif, M. Z., Windasari, N. A., Rizki, M., & Zhang, D. (2024). Influence of parents on their children’s car purchase intention. Transportation, 1-22. (SJR – Q1)

2024

Suwarno, B., Dhewanto, W., & Belgiawan, P. F. (2024). The surprising influence of social commerce service quality on purchase intentions mediated by e-commerce. Indonesian Journal of Electrical Engineering and Computer Science, 36(1), 367–374. (SJR – Q3)

2024

Irawan, M. Z., Rizki, M., Belgiawan, P. F., Joewono, T. B., Chalermpong, S., Thaithatkul, P., & Kato, H. (2024). Heterogeneity in activity and travel mode patterns of older Indonesians. Transportation Research Interdisciplinary Perspectives, 26, 101159. (SJR – Q1)

2024

Utari, B. A., Arsallia, S., Ramdani, M. A., Rahmafitria, F., Belgiawan, P. F., Dirgahayani, P., & Nasution, R. A. (2024). Tourist destination choice on five priority destinations of Indonesia during health crisis. Journal of Destination Marketing & Management, 32, 100880. (SJR – Q1)

2024

Suwarno, B., Dhewanto, W., & Belgiawan, P. F. (2024). Evaluating Service Quality Dimensions in Social Commerce: A Semi-Systematic Literature Review. International Journal of Applied Business Research, 21-47.

2024

Persada, S. F., Nadlifatin, R., Wibowo, A. C. M., Setiyati, E. A., Belgiawan, P. F., Tri Prasetyo, Y., ... & Young, M. N. (2024). Indonesia consumer preferences on attributes of marketplace platform: a conjoint analysis approach. Cogent Business & Management, 11(1), 2361868. (SJR – Q2)

2024

Belgiawan, P. F., Dharmowijoyo, D. B., Novizayanti, D., Farda, M., Prasetio, E. A., & Dirgahayani, P. (2024). Does range or fiscal policies matter on EV adoption in Jakarta Metropolitan Area?. Transportation Research Interdisciplinary Perspectives, 23, 101027. (SJR – Q1)