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Faculty Member
Salfitrie Roos Maryunani
Creative and cultural entrepreneurship

Profile

Salfitrie has recently earned her doctoral degree at School of Business and Management (SBM), Institute of Technology Bandung (ITB), Indonesia. Her Master’s degree was in Business Administration, also from SBM ITB. In addition to that, she has another degree of Master of Philosophy, achieved from Goldsmiths University of London, UK. She obtained her bachelor degree in Architectural Engineering from National Institute of Technology (ITENAS), Bandung. Her research interests lie in the field of creative industries, including creative and cultural entrepreneurship, particularly the development of creative cities, and urban regeneration.

Education
Research Area

Grants, Projects & Achievements

Research grants from SBM ITB

Conference grants from SBM ITB

Publications

2025

Maryunani, S., Simatupang, T., Mirzanti, I., Windasari, N. (2025) The Making of a Creative City as a Viable Service System. International Journal of Management, Entrepreneurship, Social Sciences and Humanities, Vol. 8, No. 2.

2024

Maryunani, S., Simatupang, T., Mirzanti, I. (2024) The Conceptual Framework of Creative City. Journal of Ecohumanism, Vol. 3. No. 7.

2024

Pratama, A., Maryunani, S., Badriyah, M., Hajarrahmah, D. (2024) A preliminary study of regional creative vision: insights from creative enterprises’ founders in Indonesia. Creativity Studies, 17(1).

2024

Wulansari, A., Maryunani, S. (2024) Nurturing New Entrepreneurs through Project-Based Learning: Building Sustainable Business among Students. Proceedings of International Conference on Management in Emerging Markets, August 2024.

2023

Handojo, V. Maryunani, S. (2023) Market Penetration Strategy For Frost Sensitive Skin. Journal of Business and Management, 12(1).