The euphoria surrounding startup funding that peaked in 2021 is now over. While previously startups could simply arrive with a pitch deck and spreadsheet to secure investment, the situation is…
Valuable branding isn’t born from fleeting virality, but rather from strategic clarity, product strength, and the brand’s ability to connect with culture. This is according to Ilham Subandoro, CEO of…
The Indonesian Minister of Higher Education, Science, and Technology, Prof. Brian Yuliarto, emphasized that Indonesia must prepare a generation of leaders capable of transforming global uncertainty into new growth opportunities…
The Minister of Higher Education, Science, and Technology of the Republic of Indonesia, Prof. Brian Yuliarto, stated that the complexity of global challenges demands that Indonesia possess technological excellence and…
The Laboratory of Educational Games (LEG) of SBM ITB, won the Most Interactive Booth award at the PRIMA ITB 2025 Exhibition, held in conjunction with the ITB CEO Summit at…
As a global company, L’Oréal consistently strives to maintain its relevance in local markets by leveraging digital capabilities, data, and a consumer-centric approach. The company emphasizes a diverse brand portfolio…
Branding isn’t just about visuals, campaigns, or beautiful copywriting. However, reality shows the opposite. “If it doesn’t ultimately generate profits or sales, the branding strategy must be recalibrated,” said Mario…
As part of SBM ITB’s commitment to developing innovative and entrepreneurial leaders, all SBM ’28 students are required to complete the Introduction to Business course. Through a semester of hard…
The Dean of SBM ITB, Aurik Gustomo, has been unanimously elected as Chair of the National Executive Board (Dewan Pengurus Nasional/DPN) of the Indonesian Association of Faculties of Economics and…
SBM ITB held its 12th Bandung Startup Pitching Day (BSPD) in Bandung (December 11th). Themed “Impactful Innovation and Beyond,” the event featured 20 selected startups presenting their businesses and technology…
Business schools can no longer rely solely on theoretical mastery and managerial skills. Today, they are required to cultivate leaders with integrity, character, and the capacity to make a real…
The scenario method is now increasingly recognized as a tool for anticipating and a basis for developing strategic plans for organizations and companies amidst uncertainty. Rather than predicting a single,…
