Ira Fachira, Ph.D.

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– Services marketing
– Consumer behavior and online communities
– Popular culture, marketing, and consumer storytelling
– International business

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– Marketing Management
– Applied Marketing Research
– Services Marketing
– Integrated Business Experience
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Ira Fachira, Ph.D.

Director of Bachelor of Management Program & Assistant Professor
ira@sbm-itb.ac.id | 022 2531923 ext.2104

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Ira Fachira is a full-time lecturer at School of Business and Management, Institut Teknologi Bandung. She started her teaching career as a tutor in SBM ITB in 2004, before becoming a lecturer in 2006. Her work as both a tutor and Undergraduate Program Secretary at SBM inspired her Ph.D study at Massey University, New Zealand. She received a Ph.D in Management by doing a research about services management and online communities. Her research interests are services marketing, consumer behavior and online communities. She is also interested in the relationship between popular culture, marketing, and consumer storytelling.

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PhD in Management, Massey University (New Zealand), 2013
Master of Engineering, Bandung Institute of Technology (ITB) (Indonesia), 2002
Bachelor of Science in Biology, Bandung Institute of Technology (ITB) (Indonesia), 1999

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Telling Tales: Online Comic and Gripe Story‐Sharing by Service Workers about Difficult Customers
JG Sayers, I Fachira – New Technology, Work and Employment, 2015

A Study of Consumer Behavior in Adoption of Technology-Based Product
Ira Fachira and Reza Ashari Nasution. (2007). Journal of Technology Management 6 (1)

Marketing Strategy of Business to Business for Zein Product
Muhammad Supriyanto and Ira Fachira. (2017). Journal of Business and Management Vol. 6, No.2, 2017: 203-213.

Social Media Strategy Development: A Case Study in Serial Petualangan Si Unyil 3D Animation
Abdullah Fikri Ismanto and Ira Fachira. (2016). Journal of Business and Management Vol.5, No.1, 2016: 236-246

Service Quality and Customer Satisfaction of Cellular Telecomuunication from Collage Student Perspective: A case Study of Simpati
Oktavina Diah Puspita and Ira Fachira. (2011). International Organization for Research and Development –IORD

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