Sonny Rustiadi, MBA, Ph.D

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Entrepreneurship
Creative industries
Business financing
New venture creation
Startup management

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Undergraduate:
– Introduction to Information Technology
– Technology and Operations Management
– Introduction to Engineering and Design I
– Introduction to Engineering and Design II

MBA
– Operations Management
– Supply Chain Management

MSM/DSM:
– Fundamentals of Operations Management

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Sonny Rustiadi, M.B.A., Ph.D

Assistant Professor
sonny_r@sbm-itb.ac.id | 022-2531923 ext 1314

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Sonny Rustiadi is a member of the group of Entrepreneurship and Technology Management, finished doctoral degree from Goldsmiths University of London and MBA from SBM ITB. His research interest is in the field of entrepreneurship, creative industries, and business financing. Sonny is also actively involved in Center for Innovation, Entrepreneurship, and Leadership. Prior to joining SBM-ITB, Sonny worked in various companies including with Arthur Andersen Firm, PT. Belaputera Intiland, KPMG, and USAID.

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PhD in Creative and Cultural Entrepreneurship, Goldsmiths University of London (UK), 2015
Master of Business Administration majoring in Entrepreneurship, Bandung Institute of Technology (ITB) (Indonesia), 2007
Bachelor of Economic in Accounting majoring in Management Audit, Parahyangan Catholic University (Unpar), 2004

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Creative Business Community Engagement Model within the Quadruple Helix: A Preliminary Report of the Circular Community in Bandung, Indonesia.
S Rustiadi, BM Kusumahdinata, A Rahman, I Arsandid. (2018). International Journal of Business 23 (1)

The play of the indigenous and the contemporary: two case studies from Bandung City, Indonesia
S Rustiadi, IR Mirzanti. (2015). Arts and Cultural Leadership in Asia

Creating better education system, building stronger human capital: A creative industries perspective
S Rustiadi. (2015). Procedia-Social and behavioral sciences 169, 378-386

Enhancing the Competitiveness of the Creative Services Sectors in Indonesia
TM Simatupang, S Rustiadi, DBM Situmorang. (2012). DEVELOPING ASEAN ECONOMIC COMMUNITY (AEC) INTO A GLOBAL SERVICES HUB, 173

Government Roles in Facilitating Entrepreneurial Activities to Enchance The Competitiveness of a Region (Case Study SMEs in West Java Province of Indonesia)
IR Mirzanti, S Rustiadi, SR Maryunani, D Larso. (2010). United States Association for Small Business and Entrepreneurship. Conference Proceedings, 699

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