Digital Marketing

Digital marketing has developed into the dominant form of marketing communication in the digital age. This form of marketing is also considered to be more effective in targeting the millennial segment and the generations that come after it. Dr. Reza collaborates with KK Statistics FMIPA to develop digital marketing models that are suitable for the Indonesian context. As an initial step, Dr. Reza will use the data held by the SBM ITB Marketing Team, then model it to find out how SBM ITB’s digital marketing activities have influenced consumer behavior (prospective students). Research activities will also include experiments, both in the lab and those using SBM’s web and social media facilities, to see how changes in digital marketing strategies in SBM affect consumer behavior.

Leave a Reply

Your email address will not be published. Required fields are marked *