Written by Student Reporter, Elisabeth Sirumapea (Management 2020)
SThe ITB Student, Si Bolang Team, won 3rd place in the ECOWEEK 2019 National Case Competition at Sultan Agung Islamic University, 25-27 September 2019, Semarang. ECOWEEK 2019 National Case Competition carries the theme of Creative Tourism in Destination Development “Millennials Tourism Towards 4.0 Era”. This competition is a tourism management competition which is held once a year by UNISSULA. This year the competition raised issues faced by the Gondoriyo Village area. In the village, there is a small waterfall that wants to be the main tourist attraction. In collaboration with the Semarang City Tourism Office and UNISSULA, the villagers hope that their village can be empowered.
The Bolang team consist of Vania Wijaya, Erlangga, and Nicholas King Herijanto, all of whom were SBM ITB students majoring in Management from batch 2020.
“Our team has a high interest in developing tourism in Indonesia because Indonesia does have great potential in the field of tourism,” Vania said. “Obviously with proper management and development, our country can become a country with core business in the tourism sector, which will certainly catalyze economic growth,” she added.
The Bolang Team brought the idea by formulating a tourism development program called Gondoriyo Integrated Ecopark that united what the region has to offer, starting from the potential of Culinary (Food), Local Culture (Culture), and Potential Nature. This program is packaged on the basis of Sustainable Tourism, Creative and experience-centered tourism, and rural tourism. Integrated Gondoriyo Ecopark consist of 5 main programs: Gondoriyo Travel Diary, Gondoriyo Cultural Festival, Gondoriyo Revitalization, Gondoriyo Culinary Festival, and Gondoriyo Agritourism
Thanks to the ideas that were delivered, the Bolang team finally won 3rd place. “Of course we feel grateful to be able to get 3rd place in ECOWEEK 2019. We also feel motivated to take part in other competitions to come.”, Erlangga said.
“Actually, the struggle we experienced was not much, because we really like traveling so we know the latest tourism trends that are booming in the world of tourism,” said Nicholas. “The most challenging thing in our opinion is taking the time to work on this competition, because indeed we are also still busy studying so we have to manage time,” he added.
Vania said that as management students, the top knowledge they got from this competition was Strategic Management and Marketing, especially in applying the theories in the real world case, especially in the tourism industry. “Hopefully in the future we will have another chance to take part in other competitions.”, she said.