Written by Muhammad Zain, MBA CCE 60
Creativity and innovation are two things that need to be improved and renew time to time. Those factors also considered as the two main key in running a business. Without eagerness to learn it will be hard to survive in business.
That was said by Bayu Rangga, CEO of POT Branding house in the Talkshow: How Creative Mind Enhances Your Business, organized by MBA ITB CCE batch 60 and The Greater Hub at Newangkawi Auditorium 6th floor, Freeport Building, Saturday (10/09/2019). “Human has learn from other human. Branding is human-centered matter. It’s how human represent their selves.”
Pidi Baiq, as an Imam Besar The Panas Dalam, injected “Better to focus on improving our selves rather than complaining the government, if we are being a creative and good citizen so our country will be great as well. Because citizen are the representative of a country. Business is all about mental, mental is shaped by our mind.”
Bandung is a strategic city to start a business. It is located between Jakarta as the capital city of Indonesia or known as centre of business in Indonesia and Java as the city of cultures and arts.
Art aspects in business sometimes being underestimated, hopefully through this talk will be eye opening moment to businessman in combining art and business within the balance portion. Business without the touch of art could be stagnant and static, as it is known in industry 4.0 consumer prefer a product that could touch emotional side of a human. A product that could be experienced.
Meanwhile, Yusuf Zulkibri, CEO of Matoa stressed being creative also makes business world seems less bleeding. Automatically put the business position in the blue ocean. Entrepreneur should be aware to competition, creative minds will allow entrepreneur to have strategic mind in running business and creative mind will lead to outstanding product like Matoa did. Wooden watch. Matoa is known as the first wooden watch in Indonesia also it is the leading market in Indonesia.
Talkshow : How Creative Mind Enhances Your Business was a new program from MBA ITB CCE batch 60 has the aim to opening entrepreneur mind about creativity in business. Also, this talk share about how to sustain in business by using creative mind. This event attended 150 participants by student from ITB, Universitas Padjadjaran, Telkom University, and Universities around Bandung. MBA CCE batch 60 also collaborate with big sponsor like Ardan FM, Kahiji News, and etc to make this event more happening.