Virendra Team Achievement’s in the Marketing Plan Competition, Bali 2019

Written by Student Reporter (Elisabeth Sirumapea - Management 2020)

ITB students achieved a reward at the national level. This time, the Virendra team consists of three students of SBM ITB got second place in the Management Marketing Plan Competition presented by Udayana University and Kemenristekdikti (10/27/2019).

Management Week 2019 was an activity with two competitions, the Management Stock Analysis Competition (MJ SAC) and the Management Marketing Plan Competition (MJ MPC). MJ MPC is a competition in the marketing field which is a series of Management Week 2019 events where participants would solve a case (case study) regarding a company’s marketing problems by providing creative ideas that are expected to be a solution and contribution for the company concerned. This year, Management Marketing Plan Competition carried the theme “Support Local Branding to Stop Foreign Product Invasion” that expected participants can contribute their creative ideas in developing marketing strategies for local food branding in order to survive and even win the competition both on a national scale and go international later.

“Join this competition to improve leadership skills, critical thinking and analysis, diplomacy and self-skills in business”, said Armayoga Mukti when asked why he wanted to take part in this competition.

In joining the competition, the Virendra team consists of Gabriella Stefany (Management 2020), Charles Vincent (Management 2020), and Armayoga Mukti (Management 2020) brought the idea of ​​optimizing electronic word of mouth through empowering customer experience in sheep coffee.

“Basically the competition is about making a marketing strategy for a coffee shop that integrates with the factory, we use a customer experience optimization strategy to solve the solution and by chance the jury is the owner of the coffee shop,” said Fanny, one of the Virendra team members.

Because of the ideas that they brought, the Virendra team finally won the 2nd place which was held at the University of Udayana, Bali, on October 24-27, 2019. “Feelings after winning are certainly happy, and grateful to have the opportunity to improve ourselves through the marketing plan competition,” said Armayoga Mukti

Armayoga Mukti who called as Farel also added that joined this competition taught them to be able to manage their time well. Because of this challenge, they experienced through participating in the competition was keeping up with the ongoing college assignments.

Farel hopes that in the future he can remain active in positive activities like this, while Charles hopes that this victory can be useful for SBM to increase the motivation of other SBM students in participating in competitions.