Written by Student Reporter (Deo Fernando - Entrepreneurship 2021)
SBM ITB students won 3rd place in the 13th IMOTION marketing plan competition held by the Faculty of Economics and Business, University of Indonesia (FEB-UI) on Sunday (11/17/2019) at the University Indonesia. The students consisted of Tiara Alunan Dhita (management 2021), Rivanny Savitri Village (Mangement), Muhammad Alif Fairuz (management 2021), and Ilham Zulfian Rahman (management 2021) who were members of the Glofydeiva team.
The Indonesia Marketing Competition (Imotion) is an annual event, which is one of the biggest marketing events for undergraduate students in Indonesia held annually by the management of student society (MSS) FEB-UI. IMOTION has three main events; Marketing plan competition, Advertising video competition, and marketing talk. Participated by undergraduate students from various reputable universities in Indonesia, marketing competition surely will give for the many outstanding participants yet delightful experienced. And then, the marketing plan competition is a competition that challenges the participants to solve a case given by a company through creating a groundbreaking marketing plan that will be presented and judged in front of marketing experts, practitioners, and researchers. The competence of participants, adjudicators, and committees will also encourage to improve marketing skills by solving the challenging marketing case from IMOTION.
The flow of the competition consisted of registration, awarding cases, paper submissions, paper presentations, and marketing debate sessions. The Marketing Plan paper will be submitted to the committee and then judged. Five teams with the best Marketing Plan paper had the opportunity to present their marketing strategy ideas before the jury at the FEB UI Depok Campus. Of the five best teams that made the presentation, three teams will be selected as the winners of the 13th Imotion Marketing Plan Competition. The Glorifydeiva team from SBM-ITB was chosen to be the third winner
Tiara Alunan, who is one of the teams, is very grateful to have achieved this achievement. When interviewed by the SBM-ITB news agency, Alunan said “the competition was challenging, exciting, collectible, and cool. The message is for ITB students to do their best and let God do the rest. “Said Alunan.