Business Lab, The Cooperation between JNE and SBM ITB Creating a Promising Future Entrepreneurs

Written by Dyo Theresia Tampubolon

On December 12th, 2019, JNE and SBM ITB officially opened The SBM ITB Business Lab. The business lab is part of the collaboration between these two companies which has been agreed upon since last July.

The inauguration ceremony of SBM ITB Business Lab was attended by many participants which consist of the employees, JNE’s management team, and the Media. This Ceremony was opened by a performance delivered by Saung Angklung Udjo which was then followed by the singing of Indonesia’s national anthem by all attendees. On this occasion, JNE also handed a donation for 29 orphans from Yatim Mandiri Orphanage Bandung. The donation was given as a part of JNE’s 29th anniversary.

As a symbolic ceremony, President director of JNE, M. Feriadi; ITB Vice-chancellor, Prof. Ir. Bermawi Proyatna Iskandar, M.Sc., Ph.D.; and SBM ITB Dean, Prof. Dr. Ir. Sudarso Kaderi Wiryono, DEA together opened the slipcover of the business Lab monument before all guests.

The opening of SBM ITB Business Lab is part of the JNE Corporate Social Responsibility (CSR) program and JNE’s active role to support the education of Indonesia in hope to contribute in the making of brighter young generation as stated by JNE President Director, M. Feriadi. He also stated the idea behind the creation of the business lab is, “Industry 4.0 opens wider opportunity for businesses to grow. Through the lab we can conduct studies and analysis in no limit.”

SBM ITB Dean, Prof. Dr. Ir. Sudarso Kaderi Wiryono, DEA hopes this lab can be a comfortable place to discuss and brainstorm everything about business. SBM ITB Business Lab opens not only for SBM academia but also for ITB in general. “The concept is we can do not only research, but also deep discussions about business. Any lesson or theory from any lecture can also be discussed thoroughly within a comfortable atmosphere,” He added.

The business lab was built with helpful facilities to develop college education such as internship, event making, research, case study, or even discussion about business plan with 208 m2 building area. SBM ITB Business Lab can accommodate up to 150 people and is also equipped with high-speed internet connection, communal space, adequate number of charger slots, business showcase, stage, and multifunctional wall. This facility is expected to support learning activities and increase students’ participation in entrepreneurship. As a working space, SBM ITB Business Lab planned to open for 24 hours to give timeless access for developing an in-depth business idea.

Prof. Ir. Bermawi Priyatna Iskandar, M.Sc., Ph.D. who also participated in this event said, “Business lab is a comfortable and perfect working space for developing SBM and ITB entrepreneurship.” He added, “the lessons gained from classes will be very useful in business development.”

The collaboration between JNE and ITB Business School and Management had been made official since July 2019 through a signed contract. One of the programs is JNE supporting infrastructure development of SBM ITB Business Lab. Aside fom SBM ITB, JNE will also collaborate with other parties as an education community to build education facility in the east of Indonesia.