If in the previous podcast, Yudo Anggoro, Ph.D. revealed the facts about how the ability of competition in Indonesia on a macro – national economy, infrastructure, health services, education, and others, in the second session he concentrated more on the micro sector, namely business and society.
The crisis is indeed a condition that makes it difficult for all parties, but in this condition precisely everyone is required to be creative and flexible to survive. Similar to the ability of competition, before the crisis, business competition demands innovation and creativity, when a crisis is present, of course this is increasingly becoming a crucial point.
There are three things that Yudi Anggoro, Ph.D. convey to SBM ITB through SBM ITB Talks related to how to maintain the ability to compete in the midst of crisis.
- Make a Mitigation Plan
Yudo Anggoro, Ph.D revealed, “Life after Crisis will not be the same life like before.” This really must be considered. Matters such as Covid-19 handling procedures for health services, the payment process that increasingly upholds the cashless method, and every service in any business that must be adjusted to safety and health such as maintaining safe distance, ready service delivery for reduce movement outside the home, and so on.
- Digital Needs
After Covid-19 was present and attacked several countries, almost the entire world turned its direction from offline activities to online. Digital technology is so maximally utilized because the majority of people and groups in the countries of the world use this technology to be able to stay alive and work from home. Therefore, the need for data, internet networks, bandwidth, and other digital needs must be increased because when talking about data, at least 50% of business processes move from offline systems to online platforms.
- Creating a “Selling” Business Climate
This last point is related to the trade war that still exists today. In the midst of crisis, collaboration between businesses and even between countries will increase because all countries experience the same conditions so they need each other. Now we, in general Indonesia and specifically business people, must begin to think about how to actively promote and of course shape the business climate that makes investors tempted to invest in our way and business especially in the midst of a trade war like today. “Some time ago I heard that the City of Brebes was made a prospective location by an American automotive company to build its factory, because in Brebes there are many vocational schools, low cost of living, also vacant land that can be used as land,” Yudo Anggoro tried to explain this with a real example in Idonesia. In addition, Yudo explained that as a country, we also need to be open to other countries by not forgetting to increase our potential to increase our country’s prestige in the eyes of other more developed countries.