Let’s be productive in the middle of a pandemic

Written by Student Reporter (Erwin Josua, EMBA, 2021)

During the COVID19 pandemic, people stay and do more activities at home. This has led to a significant trend in “Do It Yourself” activities. As an alternative provider of home activities, WeGrow provides solutions for people who have a hobby of gardening. We Grow also emerged as one of the winners of the Astra Start-Up Challenge Indonesia Batch 4 2020. With the value of a sustainable environment, this small medium enterprise engaging in agriculture was able to convince the judges to become one of the startups with the potential to become winners in the future. 

As a green living platform, graduates of Faculty of Science ITB, Arka Irfani, Riska Dwi Noviyanti, Semeru Gita Lestari and Faras Ghaziya have made productivity at home a reality. Representing as Cofounder and Chief Business Development Officer of WeGrow, Riska Dwi Noviyanti helped explain her team business idea. “The problem we raise is basically an increase in the human population in the future, and this will make the demand for food grow constantly. We also see the constraint that during this pandemic, some people have limited going out of their homes to buy food. Here, we try to provide solutions for people to make their own food in a fun way. “

Riska also added that WeGrow is projected to become the most comprehensive urban farming platform company in the future. Where the preparations for the company in its platform, have made various educational workshops on urban farming and green living, product development in the form of micro greens kits to opening food gardens around Bandung. For now, the company is developing a concept idea in the form of a communal garden. Where the company is looking for vacant land so that it can be utilised by residents for their common good.

WeGrow’s vision and mission in the future is to create a better environment for our life together. “We hope that after gaining our knowledge about green farming, people will become more aware of various problems in the gardening world. Among them are, the use of synthetic chemicals weakening the environment, the distance of the distribution of food from farmers to the end consumers, and how to increase the insignificant awareness of many people about young farmers”, as she closed. Hence, the knowledge acquired by them while studying at ITB can be implemented properly in the society.