Supporting food security by establishing poultry farming supply chain center

The director of the Bachelor of Management Study Program of SBM ITB, Dr. Eng. Nur Budi Mulyono was invited as a speaker in the “Food Supply Chain Strategy in West Java” seminar. The seminar was organized by the West Java Regional Economic Recovery and Transformation Committee (KPED) and Dr. Nur Budi discussed the development model of poultry farming in West Java.

Nur Budi explained three principles in establishing a Supply Chain Center (SCC) for poultry. The first is ecosystem-based. “We will try to design by involving many parties in the poultry supply chain. The principle is to leave no one behind,” said Nur Budi.

The second principle is to start small. This principle suggests that SCC’s implementation should be done in stages by prioritizing development feasibility, starting from upstream to downstream. In addition, SCC will also add channels for wider market accessibility.

The last principle is value-based incentives. The purpose is so that every stakeholder moves and contributes to the implemented system. Thus, the incentives developed are based on social and market values.

The Chief On Duty of the West Java KPED, Ipong Witono, also said that the SCC is one of the economic transformations amid the pandemic. If SCC fulfils these three aspects: having leverage, being cross-sectoral, and duplicable, it is successful.

“After farming, we can implement it to fisheries and be marketable. It should be able to attract partners in the financial sector, have the driving force, and be sustainable,” said Ipong.

According to Ipong, rural areas have been exploited. Although agriculture, animal farming, also tourism happens in rural areas, the money does not return to the village. Instead, it is taken by the big banks to build infrastructure. Therefore, Ipong emphasized that the economic basis of food security must be in the village. Ipong added that all parties must pay attention to the rural economy. Ipong hopes that business actors, community, and government can formulate interregional trade.

“We should work together to formulate. First, we should change the trading system. Second, we should create a much more efficient and fair business model. Finally, we must also pay attention to the rural economy,” said Ipong.

Written by Student Reporter (Janitra Nur Aryani, Management 2023)