The Swiss Innovation Challenge ASEAN is an innovation competition for projects at the ideation, conceptualization, and start-up stages as well as for established businesses. The competition is open to businesses, non-profit organizations, and individuals who wish to introduce and implement an innovation or who have worked on innovation already for some time.

The Swiss Innovation Challenge has been conducted since June 2018. The competition is divided into three phases. The first phase is to outline the innovation. The second phase is to turn the business idea into a business plan. Participants are asked to arrange a business plan based on concrete innovation. The final phase is to polish the business plan and compile an implementation plan. Teams are asked to do the pitch presentation focusing on the innovation’s implementation plan. The final pitch presentation is a large public event where teams need to demonstrate to the judges the plan to implement the innovation within seven minutes.

Building on the tremendous success of the Swiss Innovation Challenge, SBM ITB and FHNW hope that this competition will become a place for developing and implementing innovation.



Companies, start-ups and individuals who wish to introduce and implement an innovation or who have undertaken an innovative step within the last few years with no age limit. There is no maximum number of team members. However, submission is only done by the team leader only.

Types of innovative ideas that are eligible to be submitted will be as follows:

  • Product
  • Service
  • Organizational
  • Business model
  • Process
  • Management


Each stage includes a competitive selection round (pitch) based on which the jury carefully selects project teams for the following round

The first stage

The first stage of the competition involves refining the business idea and creating a short presentation. The requirement for passing the initial selection presentation, the first pitch, is to detail the innovation idea on two A4 pages. The first pitch lasts three minutes.

The second stage

In the second stage, the business idea is substantiated, a business plan is created and the presentation is developed further. The requirement for passing the second selection presentation, the second pitch, is to detail a professional business plan based on the innovation concept. This business plan should be 15 to 30 pages. The second pitch lasts five minutes.

The third stage

In the third stage, the business plan is honed and the presentations finalised. The requirement for passing the third selection presentation, the final pitch, is an implementation concept. The third pitch lasts seven minutes.


Screening is done by an experienced jury based on the following criteria: Each pitch will focus on different elements of the evaluation criteria

First pitch: innovation content; customers/customer benefits / proof of concept

Second pitch: competitor analysis; financial planning and financial requirements

Final pitch: Market entry and market development; Medium-term objectives or scaling (at least two years); skills/competencies of the team



Don’t hesitate to send your inquiries to our official address