Laboratory of Educational Games (LEG)

Through the belief and understanding of playing as a platform of learning, the Laboratory of Educational Games (LEG) seeks to embed business and management knowledge with state-of-the-art technology within games that is used for business education and business process engineering. With broad ranging knowledge of our members, LEG has resources allowing the development of board and card games, role playing games, games for designing and executing business processes, and digital embedded games using web, apps, and virtual reality media. Our education games utilize knowledge of human cognition, operation and corporate performance, business risk and finance, decision making, negotiation, business strategy, entrepreneurship and related topics in business and management. Our missions are:

  1. To develop and introduce the richness of games as alternative media of business and management education
  2. To promote profound research on game and gamification as a foundation of game development
  3. To exert the produced educational games in executive education and community services to boost creative based economy

As part of SBM ITB, LEG provides a space for faculties and students to innovate learning process, collaborate in research, and nurture community development in a fun way. With the motto of “Acitya Kaharsa Wijaya” (knowledge, fun, excellence), we innovate the way of learning, enrich people’s lives with creative solutions, and captivate esteemed students’ and partners’ lives with joy and jubilance.


  1. Development of board, card, and digital education games
  2. Integration of business and management training with educational games
  3. Gamification of a business process
  4. Joint research and publication in the field of gamification
  5. Contributing to creative economy development through community services


Head of Laboratory:
Dr. Eng. Nur Budi Mulyono

Layung Anindya, MSM

Marina Natalia, MSM

External and Brand Development:
Erlangga Mahardika, MSM

Creative Game Development:
Nur Arief Rahmatsyah, M.HRMHons

Gamification Research:
Shimaditya Nuraeni, S.Psi., MSM

Experts Team:

  • Achmad Ghazali, Ph.D
  • Aria Bayu Pangestu, M.HRM
  • R. Aswin Rahadi, Ph.D
  • R. Bayuningrat H, MBA
  • Ahmad Danu Prasetyo, Ph.D
  • Donald Crestofel Lantu, Ph.D
  • Hendy Reinaldo, MSM
  • Dr. Yuanita Handayani
  • Noorhan Firdaus Pambudi, MSM
  • M. Yorga Permana, M.Sc
  • Yudo Anggoro, Ph.D

Contact Us

SBM ITB Laboratory of Educational Games
Labtek XIV, 3rd floor

Jl. Ganesha No.10, Bandung, 40132, Indonesia
Phone: (+622) 2531923
Instagram: @legsbmitb