Through the belief and understanding of playing as a platform of learning, the Laboratory of Educational Games (LEG) seeks to embed business and management knowledge with state-of-the-art technology within games that is used for business education and business process engineering. With broad ranging knowledge of our members, LEG has resources allowing the development of board and card games, role playing games, games for designing and executing business processes, and digital embedded games using web, apps, and virtual reality media.

Our education games utilize knowledge of human cognition, operation and corporate performance, business risk and finance, decision making, negotiation, business strategy, entrepreneurship and related topics in business and management. Our missions are:

  1. To develop and introduce the richness of games as alternative media of business and management education
  2. To promote profound research on game and gamification as a foundation of game development
  3. To exert the produced educational games in executive education and community services to boost creative based economy

As part of SBM ITB, LEG provides a space for faculties and students to innovate learning process, collaborate in research, and nurture community development in a fun way. With the motto of “Acitya Kaharsa Wijaya” (knowledge, fun, excellence), we innovate the way of learning, enrich people’s lives with creative solutions, and captivate esteemed students’ and partners’ lives with joy and jubilance. 

Learning process methods

Game-Based Learning

Game-based learning is training that uses game elements to teach a specific skill or achieve a specific learning outcome. It takes your core content and objectives and makes it fun.


Gamification is the application of game mechanics in a non-game context to promote desired behavior and drive learning outcomes. Such as think points, badges, leader boards and incentives.


  • Development of board, card, and digital education games
  • Integration of business and management training with educational games
  • Gamification of a business process
  • Joint research and publication in the field of gamification
  • Contributing to creative economy development through community services


Head of Laboratory
Dr. Yuanita Handayati, M.S.M.

Layung Anindya, MSM
Imas Siti Masitoh, S.E

Aswin Rahadi, Ph.D

External and Brand Development
Erlangga Mahardika, MSM

Gamification Research
Shimaditya Nuraeni, S.Psi., MSM


Creative Game Development
Nur Arief Rahmatsyah, M.HRMHons
Aria Bayu Pangestu, M.HRM
Beres Hasudungan Lumbangaol, S.M
Arif Ramadhan, S.T
Derry Chandra Rizky, S.Kom

Experts Team
Achmad Ghazali, Ph.D
Bayuningrat H, MBA
Donald Crestofel Lantu, Ph.D
Dr. Eng. Nur Budi Mulyono
Noorhan Firdaus Pambudi, MSM
Yorga Permana, M.Sc
Yudo Anggoro, Ph.D
Kurnia Fajar Afgani, S.AB., M.B.A
Ilma Aulia Zaim, Ph.D

Contact Us

SBM ITB Laboratory of Educational Games
Labtek XIV, 3rd floor

Jl. Ganesha No.10, Bandung, 40132, Indonesia
Phone: (+622) 2531923
Instagram: @legsbmitb