Business-to-business (B2B) sales typically have lower profit margins than business-to-consumer (B2C) sales, resulting in lower marketing budgets for B2B. Given these budget constraints, B2B marketers must be wiser in their…
In this fast-paced era of digitalization, innovation is key to overcoming various problems and increasing engagement. Ilsa Savitri, Associate Consultant at Momenta Indonesia, a pioneer in innovation training, emphasizes that…
Technology has greatly facilitated access to information and communication for business people, particularly those with an export-import orientation. With the extensive availability of technology that simplifies access to information and…
The development of information technology has transformed many business processes. Virtual reality (VR) and augmented reality (AR) are particularly noteworthy as they create new opportunities for immersive experiences in games,…
SBM ITB was only three years old when it welcomed a new visiting professor from the Tokyo Institute of Technology (Tokyo Tech), Japan. Professor Kyoichi Kijima, a valued expert in…
Three students from ITB secured runner-up in the international event, P&G PEAKathon 2023, held in Singapore. This victory not only brought pride to their alma mater but also elevated Indonesia’s…
Balancing work, academic, and family responsibilities is a common challenge for graduate students. Dr. Venansius Bangun Nuswanto, MBA, alumni of the DSM ITB and Dr. Maya Nabila, M.Si, have faced…
SBM ITB collaborates with 11 partners to improve education quality. This Cooperation Agreement was inaugurated on Saturday (25/5) during the 2024 Ganesha Business Management Festival (GBF) at Crowne Plaza, Bandung,…
The Greater Hub SBM ITB again held an Industrial Mentoring Session entitled “Market Validation & Go-to-Market Strategy.” The session took place on Friday (10/5), and this time, Erik Hormein, the…
Behind the success story of GandengTengan, there are challenges and harsh realities faced by its founder, Betania Jezamin “Jezzie” Setiawan. GandengTangan is a financial technology company that currently focuses on…
Almost anyone can start a business. However, not everyone can maintain the business. In a metaphor, “everyone can sail,” but maintaining business continuity is not a smooth journey. It’s a…
SBM ITB held ‘Sync the Green Mobius,’ an exhibition of new business ideas, part of the Ganesha Business Management Festival (GBF) at Cihampelas Walk Bandung Mall on Saturday-Sunday (11-12/ 5)….
