A business should not only be created for profit but also value, at least to create a job for people, as stated by Toronata Tambun, Founder & Director Aren Energy Investment, in his session as a guest lecturer in MBA ITB Jakarta, Wednesday (9/6/2021).
“At the end, microeconomics doesn’t only talk about the formula, but it is also about entertaining individual imbalance with the universe,” said Toronata.
Calling himself a lifetime learner, Toronata Tambun, who has gained exclusive experiences in top universities, such as Harvard Business School, MIT Sloan School of Management, University of Oxford, and Monash University, shared that talking about business means discussing the now-currency of the business, sustainability. He mentioned that it is important to have four things in a company: a unique value proposition of service or offering, a paying customer, and their urge to buy our products (do our paying customers need our products to the extent they want to spend their money for it?), and the value and the founder who put their heart in the company. He provided an example of a company in Cambodia that proves that even though a company has no technology, it will sustain with great work.
The one-and-a-half-hour session passed quickly with various questions, and a course delivered interactively by Toronata Tambun. He closed the session with this statement “We always need to remember that we do need serotonin hormone to be happy, but if it is too much, we could be someone who is crazy for power. So, try to gain as much profit as possible from your business, but remember to always give impact to stop you from being a greedy businessman,” said Toronata.
He was very happy to learn so much from the MBA ITB class. Previously, Toronata Tambun has also attended various guest lecture sessions in the bachelor program or the magister program. His desire to learn and share with students has led him here at SBM ITB.
Written by Student Reporter (Tjia Alphani, Entrepreneurship 2022)