Students of SBM ITB Entrepreneurship study program have again held a sports event titled the Artha Cup since March 2, 2023. This event has become a forum for entrepreneurship students and SBM ITB employees to compete in several sports.

Artha Cup is a work program of the Happiness and Enjoyment Division of IMK “Artha” ITB. This event aims to encourage the interests and talents of non-academic students, as well as strengthen relations between the SBM ITB staff members.

Artha Cup competes in two main sports, men’s futsal and men’s and women’s badminton. Each sport involves a team consisting of entrepreneurship students from the 2023, 2024 and 2025 batches, as well as the SBM ITB staff. They are fighting for attractive prizes.

The Putra Artha Cup Futsal competition was held at OBC Futsal which brought together a team of civil servants and a team of entrepreneurial students from class of 2023. Class of 2023 finally managed to win the title with a score of 6-4.

Meanwhile, the Men’s and Women’s Badminton sports also present tense matches. The employee community team managed to show great quality of play and win titles in both branches. They defeated the 2023 batch of entrepreneurial student teams in the men’s category and the 2024 batch in the women’s category.

Not only sports competitions, Artha Cup also added the Artha Run event as part of a series of activities. Artha Run is a health walk event which is attended by all SBM ITB Entrepreneurship undergraduate students. Artha Run is the right moment to identify SBM ITB entrepreneurship students and strengthen the relationship between them.

Evelynn, Chief Executive of Artha Cup expressed her satisfaction with the success of this event. Despite facing several hurdles and challenges in planning and execution, Artha Cup ran smoothly and was successful. Evelynn emphasizes the importance of aspects of happiness and satisfaction in every activity, in accordance with the name of the IMK “Artha” ITB Happiness and Enjoyment Division. Through this event, SBM ITB Entrepreneurship students can feel a strong sense of belonging and increase the spirit of sports among them.

Artha Cup is expected to continue to be a tradition at SBM ITB. This event proves that sport is not only important for physical health, but also has a significant role in strengthening social bonds and building togetherness.

Evelynn, Chief Executive of Artha Cup with the participants
Written by Student Reporter (Fairuuz Fawwas Alfarizi T, Entrepreneurship 2024)