Marcelinus founded Glamping Legok Kondang in Ciwidey, Bandung, in 2010, when the concept of glamping was relatively new in Indonesia. Only a few people are familiar with the term.
However, with a strong vision and unwavering determination, Marcelinus remained determined to run the business and has now made a name for himself in the world of glamping in Indonesia. He believes the key to the success of his business lies not only in a unique concept and luxurious facilities but also in a deep understanding of the target market he will target.
These are the main points of Marcelinus’ presentation when presenting at the Fridaypreneurship entitled “Wanderlust in Business Tourism in Bandung”, 27/9. Fridaypreneurship is a regular event organized by SBM ITB, and the Entrepreneurship Student Association “Artha” (IMK “Artha”) to share experiences and knowledge about entrepreneurship. Marcelinus or Kang Marcel, the founder of Glamping Legok Kondang, was one of the main speakers at Fridaypreneurship this time.
Marcelinus emphasized the importance of choosing the right target market in business. In this case, Marcelinus focused on local tourists looking for tranquility, natural beauty, and a different holiday experience. By understanding the needs and preferences of this local market, Marcelinus succeeded in creating a glamping experience that suited their desires.
Besides selecting the right target market, Marcelinus also emphasized the importance of continuous innovation in maintaining business competitiveness. He realized that the glamping industry was always moving forward, and travelers were always looking for better, more unique experiences. Therefore, he always tries to introduce innovation in his business.
For example, he created the concept of “themed glamping,” where each glamping unit has a unique theme, such as safari glamping, bohemian glamping, or vintage glamping. This gives guests variety and makes them want to return for different experiences.
Furthermore, Marcelinus also introduced unique glamping facilities, such as a spa, restaurants with special menus, and various unusual tourist activities. He understands that glamping guests are looking for an experience that is more than just staying in nature, and therefore, he strives to meet their expectations by providing unforgettable facilities.
However, one of the most valuable lessons from Marcelinus is his ability to adapt to market changes. He understands that market situations can change quickly, especially in conditions such as the COVID-19 pandemic that has hit the world in recent years.
This pandemic has brought big challenges to the tourism industry, including glamping businesses such as Glamping Legok Kondang. Many tourists are abandoning their plans to travel, and tourism businesses are facing a sharp decline in the number of guests.
Marcelinus did not give up in this difficult situation. Instead, he chose to adapt quickly.
One of the most successful adaptation strategies is through promotion via social media. Marcelinus realized that many local tourists were looking for safer holiday alternatives during the pandemic, and social media was an effective tool to reach them. By activating a strong online presence, Glamping Legok Kondang has succeeded in attracting the attention and interest of local tourists.
Marcelinus also created special packages to suit the pandemic situation. There are glamping packages for families, couples, and even friends who want to spend time together without worrying about health protocols. This is an example of how an entrepreneur turns challenges into opportunities quickly and creatively.
Apart from adapting through promotions and special packages, Marcelinus is also committed to maintaining the safety and comfort of its guests during the pandemic. He implemented strict health protocols, including requiring guests to wear masks, maintaining social distance, and intensively cleaning and sanitizing glamping areas. This gives guests confidence that Glamping Legok Kondang is a safe place to vacation amid a pandemic.
Kang Marcel’s Quick Tips
- Choosing the Right Target Market. Conduct in-depth market research to understand your potential guests’ needs, preferences, and behavior. Choose a market segment that suits your glamping concept and facilities.
- Continuous Innovation. Never stop innovating. Constantly look for ways to improve your guest experience. Create a unique concept, add interesting facilities, and offer different activities.
- Adapt to Flexibility. Market conditions can change quickly, especially in situations such as a pandemic. Therefore, be flexible and ready to change your strategy if necessary.
