The Greater Hub SBM ITB, in collaboration with Acceleration, officially launched the West Java MSME Batch 11 Coaching Clinic program in Bandung on Thursday (29/2). This program has reached its 11th cohort since its inception in 2017.

In this 11th group, 97 MSMEs are set to receive free consultation and training for three months, from March 4th to May 1st, 2024. Coaching sessions will be held at The Greater Hub, SBM ITB MBA Building, every Monday to Wednesday from 12:00 p.m. to 3:00 p.m. WIB.

Dina Dellyana, SBM ITB lecturer and the Director of The Greater Hub promises that MSME players will receive a coaching program tailored to their needs at this clinic. “Whatever MSME friends need, we will provide it,” he said in his speech.

The West Java MSME Coaching Clinic Batch 11 opening featured Basytyan Kardinal Pratama, the CEO and Co-Founder of Donatsu, who shared strategies for scaling up his business with attending business owners. Donatsu, founded in September 2022, has sold more than 1.7 million donuts. Basytyan employs two scale-up strategies to achieve this sales figure: Own Store and Joint Operation (KSO).

The “Own Store” strategy involves independently expanding the business by opening new stores. This approach is ideal for small businesses looking to maintain quality while increasing company value. However, capital can challenge businesses with relatively slow cash flow cycles.

On the other hand, the KSO strategy offers more capital flexibility. The challenge with this strategy lies in maintaining good relationships with partners. Basytyan emphasized that the key to the success of KSO is understanding between parties. “We must have a strong agreement regarding sharing risks and benefits,” Basytan said.

The Greater Hub involved 17 Entrepreneur MBA students with experience in managing businesses as coaches in this Coaching Clinic group. These coaches possess various specialties, from finance to packaging design. Workshops or additional training with expert speakers will also be provided if business actors require deeper knowledge of certain topics.

West Java MSME Coaching Clinic Batch 11 received an enthusiastic response from MSME players. Afisindika, founder of KIX Exchange, hopes that the training clinic can assist him in expanding his K-Pop merchandise business. “I believe that in the era of collaboration, we should not close ourselves off to opportunities such as this MSME coaching program. By working together, we can achieve further targets,” he hoped.

Written by Student Reporter (Muhammad Lauda, MBA YP 69)