Ministry Of Research And Technology With SBM ITB Hold National Student Competition, Business Science, Management, And Finance (KBMK) 2019

Written by Elisabeth Sirumapea Indonesian students are currently required to have the ability to solve various problems. This situation can be seen from the global skills index in “The world’s top trending skills in Business Technology, and Data Science benchmarked across 60 countries and 10 industries” by cousera.org which says that the competencies that must […]

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Driving the Progress Business World Ecosystem, SBM ITB Answering The Industrial Challenges 4.0

School of Business and Management Bandung Institut Teknologi Bandung (SBM ITB) is answering the challenges of industry 4.0. One of them is through the National Student Competition in Business, Management and Finance/Kompetisi Mahasiswa Nasional Bidang Ilmu Bisnis, Manajemen dan Keuangan(KBMK) on September 12-13, 2019 with the theme, “Encouraging the Progress of the Business World Ecosystem […]

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Bringing Universities to Business World, SBM ITB Held KBMK 2019

From the results of research and development of the National Student Communication Communication Forum/Jaringan Forum Komunikasi Kemahasiswaan Nasional (FORKOMMAWA), numbera of competitions in the fields of business and management in Indonesia which are affiliated with multinational companies such as L’oreal Brandstorm, Nielsen Challenges, CFA Investment Research Challenge,  and HSBC-McKinsey Business Case Competition are still limited.  The […]

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Brand Co-recovery

Customer is gradually becoming an active party in brand development and management, either individually or collectively through a brand community. Many studies investigated and reported customers’ involvement in brand building, but less on their involvement in brand recovery. Customers’ involvement in brand recovery will be more important in the future due to the increasing threat […]

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Digital Servitization

Servitization was originally defined as the process of value creation by adding services to physical products (Vandermerewe & Rada, 1988). Servitization became popular because of the fiercer competition that leads to the so-called commoditization trap. In addition, servitization became a new business norm because of the emergence of relationship marketing and value co-creation concepts. Companies […]

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Digital Marketing

Digital marketing has developed into the dominant form of marketing communication in the digital age. This form of marketing is also considered to be more effective in targeting the millennial segment and the generations that come after it. Dr. Reza collaborates with KK Statistics FMIPA to develop digital marketing models that are suitable for the […]

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Omnichannel Retailing

Omnichannel retailing is a strategy that is very popular in the retail industry today. This strategy provides flexibility for consumers to place orders, purchase and take goods. However, companies must obtain complete data before they can implement this strategy properly. Consumer preferences regarding the omnichannel, the impact of the omnichannel strategy on brand image and […]

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Bachelor of Entrepreneurship Goes to Google Indonesia

July 12th 2019 was a valuable moment for Bachelor of Entrepreneurship class of 2021 students. The students got an opportunity to visit Google Indonesia in Jakarta.  This program is a field trip managed by Entrepreneurship Study Program of School of Business and Management, Institut Teknologi Bandung (SBM-ITB). The main objective of the program is to learn and […]

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Abang None North Jakarta 2019

Election of Abang None North Jakarta is an annual activity held by the Department of Tourism and Culture, North Jakarta Administrative City. Before the determination of the Abang and None winners carried out on the final night, 15 couple of finalists who have been selected from the audition process consisting of 15 Abang and 15 […]

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Learning to Hear Consumer’s Voice Through Sensory Analysis

Understanding consumer’s perception has paramount importance for product development process. Especially for product features that has features that directly affect human sensors, such as food, packaging, and branding. Human perception is heavily relied on its sensors to produce decision for product preference and consumption. For example, Durian fruit is widely known for its bad smell […]

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