Learning to Hear Consumer’s Voice Through Sensory Analysis

Understanding consumer’s perception has paramount importance for product development process. Especially for product features that has features that directly affect human sensors, such as food, packaging, and branding. Human perception is heavily relied on its sensors to produce decision for product preference and consumption. For example, Durian fruit is widely known for its bad smell […]

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Business Trip to Garut

Bachelor of Entrepreneurship class of 2019 conducted business trip on Tuesday, 25 June 2019. This business trip is a part of Entrepreneurship Dynamics course. The aims of this business trip is to obtain knowledge how to start and develop business. The business trip destinations are PT Tama Cokelat Indonesia and Astiga Leather.PT Tama Cokelat IndonesiaThe […]

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Pri Hermawan: Experiences International Guest Lecturer at Reutlingen University

Bandung, sbm.itb.ac.id – School of Business and Management of Bandung Institute of Technology continues to carry out actualization with the international academic world. In March to the end of May 2019, Dr. Eng. Pri Hermawan one of the lecturers from Decision Making and Strategic Negotiation SBM ITB had the opportunity to become an international guest […]

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Cheryl Marlitta Stefia: The Asia Youth International Model United Nations

A student from the Master of Business Administration Institute Technology Bandung represents Indonesia in an international competition held by the Indonesia Global Network in Kuala Lumpur, Malaysia (25-28/8/2019). AYIMUN is a Model United Nations competition consisting of 17 councils, namely UNSC, ASEAN UNION, FAO, UNEP, WHO, UNDP, IOM, UN-WOMEN, UNHCR, UNICEF, INTERPOL, AFRICA-UNION, UNCTAD, UNESCO, […]

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8th UI Studentpreneur Competition

UI Studentpreneur is an annual event, held by Badan Eksekutif Mahasiswa (BEM) Fakultas Ekonomi & Bisnis Universitas Indonesia to help the growth of entrepreneurship among students in Indonesia. They offered Business Ideas Competition with several categories; Agriculture, Culinary, Creative, and Service, and Product. My team, which consists of ITB from Bioengineering and Biology ITB students […]

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Iftar Party

Written by Dr. Raden Aswin Rahadi IASM ITB (Ikatan Alumni Sains Manajemen, Bandung Institute of Technology)  was held the 1st Iftar Party on May 18th, 2019 at Delapan Padi Cafe, Bandung. In the good spirit of Ramadan, IASM ITB took the initiative to forge a bond between its’ members. The event was organized mainly by […]

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Abang None North Jakarta 2019

Election of Abang None North Jakarta is an annual activity held by the Department of Tourism and Culture, North Jakarta Administrative City. Before the winners of Abang and None were announced in the final night, 15 finalist couples who had been selected from the audition process joined a quarantine process for two months.     […]

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Three Students of SBM ITB Wins the Frisian Flag Campus Challenge 2019

Bandung.itb.ac.id- Caraka Team from the School of Business and Management ITB has been awarded the best team in Frisian Flag Campus Challenge 2019 after the four month competition period. The team consisted of Aldi Aldinar (Business and Entrepreneurship, SBM 2020), Mahbub Afini Maulana (Management, SBM 2020), and Livia Rosti Fahriani (Business and Entrepreneurship, SBM 2020). […]

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Field Trip of Bachelor of Entrepreneurship 2019

The Bachelor of Entrepreneurship has successfully conducted a joint field trip for students of Entrepreneurship Undergraduate Program taking 3 courses in their last year: Entrepreneurship Mentoring 3, Business Development Practice, and Service Business. This field trip aimed to provide students with knowledge shared by owners and the board of management of each company. Approximately 60 […]

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