SBM ITB in new normal: Transitioning to an online learning system

Written by Student Reporter (Apriyandi Budi Satria, General Management MBA 2021) The COVID-19 pandemic has disrupted various activities of people in Indonesia including education activities. The Ministry of Education and Culture has established policies for educational institutions to implement online learning. Related to this, the Secretary of the Institute of ITB has a circular letter […]

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What can guarantee customers’ loyalty?

Written by Student Reporter (Priskila Ranindhita Hapsari, Management 2022) Each company has its own unique way to reach out to its customers. Michael Treacy and Fred Wiersma identify three strategic techniques or disciplines of value: operational excellence, consumer intimacy, and product leadership. Afat Adinanta, the CEO of PT Mega Perintis, told us more on Wednesday […]

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Mastering consumer behavior with human-centered design

Written by Student Reporter (Carino Javier, Management 2021) Did you ever notice the subtle changes in the pandemic? Some hotels started to offer cleaning services. Restaurants offered cooking kits and on-demand deliveries. E-commerce dominated the consumer goods channel. Why did these things happen? Behavior change, that’s what. These changes brought challenges to businesses to survive […]

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Coaching series: Practicing data-driven decision making

Written by Lidia Mayangsari, Puteri Annisa Tsamrotul Fuadah Facing the challenges of the digital era, companies are congregating to transform into a data-driven company. However, it turns out that there are still many misperceptions about the phenomenon that many discussed, especially in this Industry 4.0 era. SBM ITB welcomed this opportunity through an online public […]

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Challenge for investment in the Indonesian mining industry

Muhammad Hanafi, one of DSM program student, is declared to have graduated as a doctor with very satisfying grade through a virtual doctoral promotion session, Monday (21/9/2020). Hanafi passed after successfully defending his dissertation entitled “A System Dynamics Model to Improve the Competitive Advantage of Smelter Industry Investment In Indonesia.” Attended by three promoters, Prof. […]

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Change Behavior and Mindset for Sanitation Issues

The outbreak of Covid19 in early 2020 has mind-blowing effects on the community and society worldwide. People are shocked and confused about handling the new virus, including tackling the immense number of people infected daily. One of the hotspots to Coronavirus dissemination lies in sanitation, especially toilets in private and public areas. The condition of […]

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Keys in Building a Team for Startup

When building a business we not only develop a product or service but also we develop a team. The team or employee is very crucial in our business that we need to manage properly in a term of achieving the company’s objective. Many problems happen that come from problems in our team and impact our […]

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Taking Advantages from Digital Media Innovation

Innovation becoming one of a word that correlates with the startup that still growing enormously in Indonesia. Even though, all companies must have innovation, from conventional companies to massive companies that using a lot of technology. Then, what is the difference between startup innovation and corporate innovation? The answer to this question was answered by […]

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Neuroleadership Research in Organization

Written by Student Reporter (Evita Sonny, Management 2020) As one of Management and Business faculty, SBM ITB is trying to advance its technology usage in searching for new findings. Neuro-science is one of the scientific studies of the nervous system which can assist us in business decision making. And by this consideration, SBM ITB held […]

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