SBM ITB and Singapore Management University (SMU) are developing a collaborative program in the field of Human Resources. This collaborative program aims to prepare students to face various challenges in the context of human resource management. The collaboration addresses issues such as millennial talent management and engagement, employer branding, and recruitment for start-ups.

According to Andika Putra Pratama, Head of International Relations (Bureau of Partnerships) ITB, in this collaboration, students work directly on projects of companies that are selected as clients. “Students will provide solutions related to human resource problems that are being faced by the start-up,” Andika said on Friday (3/3).

There were 48 participants who participated in this program. They consisted of 24 undergraduate students, MBA SBM ITB, Masters in Industrial Engineering, SBM Undergraduate Alumni and (2) two double degree students from Germany. As well as 24 high school students. This program has been going on since February 27 2023 and will end on March 5 2023. Later these high school students will also study at SBM ITB in Bandung on May 7-17 2023.

“Collaboration is also expected to sharpen students’ abilities to identify theories and concepts related to talent management that focus on millennial talent management,” said Andika

  “Also in order to have comprehensive experience in the international environment, develop the ability to present business solutions related to the issues being faced by the company.”

Nurlaela Arief, SBM ITB Lecturer from the People & Knowledge Management (PKM) expertise group who took part in this program and taught about employer branding in the collaboration class, added “the students that participated in this programme  were very enthusiastic. They are passionate about learning in an intercultural context, suited to the challenges of managing human resources in industry and company that are constantly evolving, organization has challenges to recruit the best talent, employer branding, and of course increase job satisfaction.”

“for sure, the next generation, especially generation Z, needs to be prepared to face the challenges that will be faced,” said Nurlaela. “On the other hand, we also need to map out what values are the priorities of Gen Z to attract them to join start-ups in the specifically.”

Meanwhile according to Dr. Paul Lim, lecturer in organizational behavior & Human Resources skills group at the Lee Kong Chian School of Business Singapore Management University (SMU), “The future of learning is experiential. SMU-X special pedagogy leads the way in academia to help students prepare for the world of work in a relevant and applied manner by working on real life projects for client sponsors. We are very proud and honoured to partner with ITB on this combined programme. This reflects the mindset that SBM ITB possesses in preparing their students to be relevant and effective contributors to the Indonesia society”. 

“We are very proud and honored to collaborate with ITB in this program. This reflects the mindset that SBM ITB has in preparing its students to become relevant and effective contributors to Indonesian society,” said Paul Lim.

Nurlaela Arief, added “This collaborative project is also expected to include organizations that will later become clients to be able to provide guidance and direction to students. Thus, students not only apply the theory they have learned, but can also gain experience on how to deal with these problems in the professional world.”

ITB students directly experience the various facilities and classes at SMU. They were placed in several classes, including the Lee Kong Chian School of Business, School of Law, Connexion High School.

In the class series, there were presentations from 2 companies, CDP is a not-for-profit charity that runs a global disclosure system for investors, companies, cities, states and territories to manage their environmental impact. Also, Kazee is a startup from Bandung engaged in big data & artificial intelligence powered decision intelligence to support company business decision-making. In another program, students will also conduct a company visit to Grab’s head office in Singapore.

Written by Media Relations