Entrepreneurship MBA

Marketing Management (3 credits)
Marketing is an art and knowledge in influencing people to purchase a product or services or experience. People as the customers are dynamic, and thus a business should be able to understand the complexity of customer dynamics and convince the customers in various forms of marketing activities through various efforts.

Operations and Supply Chain Management (3 credits)
The main goal of operations management is to delivering a firm’s goods and services in the most effective manner. A great deal of focus is on efficiency and effectiveness of processes. At the fundamental level, it deals with getting the day-to-day work done quickly, efficiently, without errors, and at low cost. And this is a critical responsibility of every manager.

Organizational Behaviour and Managing People (3 credits)
This course was designed to provide MBA students with an outstanding perspective about Basic Organizational Behavior, and with a great perspective to manage people especially to improve individual performance, group performance and finally company or organization performance.

Financial Report and Control (2 credits)
Financial accounting is the mean by which a firm’s transactions are recorded, compiled, and narrated to the reader, the end result which conveys the company’s financial condition. Financial accounting has also evolved in a new and exciting direction in which the accounting standards of individual countries are at present being harmonized with International Financial Reporting Standards (IFRS).

Economic and Business Landscape Analysis (3 credits)
This course will provide the knowledge and skills on how to make decision making with the consideration of macroeconomics and microeconomics. Consideration of macroeconomics include: economic cycle and growth, national income accounting, AS/AD Model, Multiplier Model, Money Market Model, Fiscal and Monetary Policy, digital economy, and challenges of developing countries. Consideration of microeconomics will include: supply and demand, elasticities, production and cost analysis, cost curve, market structure and game theory.

Financial Management and Policy (3 credits)
Financial Management provide knowledge and practical experiences in managing financial decision making policies in a corporation or a small business. Students are expected to know and apply the ethical corporate finance decision making in real business situations.

Design Thinking for Building Business (P) (3 credits)
This course provides training and education regarding the feasibility, planning, and implementation of a new business venture. Mentorship is offered in this course.

Research Methodology for Business (2 credits)
Conducting research method is essential for business practitioners before making decisions. Students will understand the skills needed to plan, organise, and conduct research. In essence, the research method is related to the way of data collection (data collection) and how to analyse the data (data analysis). By following the correct research method, the business decisions taken will be evidence-based, systematic, and well-accounted for.

Digital Business Experience (P) (3 credits)
This course will provide the knowledge and skills on how to use digital techniques to manage data from the social media sources to support decision making process. Digital Business Experience will include digital business ecosystem, google analytics, data visualization, social media content and users analysis, making prediction with AI, Fraud detection and customer analysis with machine learning. Tutorial is offered in this course.

Elective 1
CCE – Creative Business and Innovation
SBE – Foundation of Social Enterprise
DBE – Digital Business Innovation and Transformation
General – Choose one entrepreneurship elective

Elective 2
CCE – Contextual Creativity
SBE – Evaluating Social Impact
DBE – Digital Business Valuation

Strategic Decision Making and Negotiation (3 credits)
This course provides understanding, knowledge and skills in decision making and negotiation through a range of relevant ideas, issues and frameworks that will allow for the development of competencies in making decisions and creating value in negotiation.

Business Acceleration for Growth (P) (3 credits)
Growing a business beyond the start-up stage can be equally as daunting and challenging a task as the creation of a business. However, to transition to this stage of growth as a small and medium size business requires the entrepreneur, owner/manager to adopt a very different, almost opposing, set of management skills to be successful. The course is focused on the challenges and opportunities of managing a growing company and emphasizes practical management methods and techniques. Mentorship is offered in this course.

Final Project (3 credits)
This course is intended for students to write a final project to solve their own startup business problems using comprehensive business and management knowledge and tools. In this course, students will submit their final project draft, make all necessary revisions to the draft, and finalize their final project document. Students will work independently guided by their thesis supervisors to complete their Master’s Final Project. Students are required to rewrite their final project to be published in a national/international journal or presented at an international conference.