Executive MBA (EMBA)

Marketing Management (3 credits)
Marketing is an art and knowledge in influencing people to purchase a product or services or experience. People as the customers are dynamic, and thus a business should be able to understand the complexity of customer dynamics and convince the customers in various forms of marketing activities through various efforts.

Operations and Supply Chain Management (3 credits)
The main goal of operations management is to delivering a firm’s goods and services in the most effective manner. A great deal of focus is on efficiency and effectiveness of processes. At the fundamental level, it deals with getting the day-to-day work done quickly, efficiently, without errors, and at low cost. And this is a critical responsibility of every manager.

Organizational Behaviour and Managing People (3 credits)
This course was designed to provide MBA students with an outstanding perspective about Basic Organizational Behavior, and with a great perspective to manage people especially to improve individual performance, group performance and finally company or organization performance.

Financial Report and Control (2 credits)
Financial accounting is the mean by which a firm’s transactions are recorded, compiled, and narrated to the reader, the end result which conveys the company’s financial condition. Financial accounting has also evolved in a new and exciting direction in which the accounting standards of individual countries are at present being harmonized with International Financial Reporting Standards (IFRS).

Economic and Business Landscape Analysis (3 credits)
This course will provide the knowledge and skills on how to make decision making with the consideration of macroeconomics and microeconomics. Consideration of macroeconomics include: economic cycle and growth, national income accounting, AS/AD Model, Multiplier Model, Money Market Model, Fiscal and Monetary Policy, digital economy, and challenges of developing countries. Consideration of microeconomics will include: supply and demand, elasticities, production and cost analysis, cost curve, market structure and game theory.

Financial Management and Policy (3 credits)
Financial Management provide knowledge and practical experiences in managing financial decision making policies in a corporation or a small business. Students are expected to know and apply the ethical corporate finance decision making in real business situations.

Strategic Decision Making and Negotiation (3 credits)
This course provides understanding, knowledge and skills in decision making and negotiation through a range of relevant ideas, issues and frameworks that will allow for the development of competencies in making decisions and creating value in negotiation.

Business Ethics, Law and Sustainability (3 credits)
Business Ethics, Law, and Sustainability introduces MBA students to basic ethical and legal perspectives and related cases that are expected to provide the basic motivation to promote sustainability in and through business activities. Moreover, it is expected that students become aware of the complexity of business activities and are willing to take a more holistic approach, through the lenses of ethics, law, and sustainability combined, in initiating and implementing business initiatives and transactions.

Management of Innovation, Technology and Entrepreneurship (2 credits)
The purpose of this course is to analyze the central importance of technology innovation for competitiveness and to learn about international good practice in managing technological innovation. The course is built around developing an understanding of the complexities and uncertainties of innovation process. It utilizes the results of leading research around the world. Issues to be studied include: economics and impact of technological innovation, innovation strategy, process and commercialization of technological innovation, managing creative teams, R&D and technological collaboration, business sustainability, and building technology-based business.

Research Methodology for Business (2 credits)
Conducting research method is essential for business practitioners before making decisions. Students will understand the skills needed to plan, organize, and conduct research. In essence, the research method is related to the way of data collection (data collection) and how to analyze the data (data analysis). By following the correct research method, the business decisions taken will be evidence-based, systematic, and well-accounted for.

Elective-1 (2 or 3 credits)
Electives are courses to develop your specialization. You could choose General or Functional specialization. Digital Business Experience is encouraged to take to develop students’ business analytical skills.

Elective-2 (2 or 3 credits)
Electives are courses to develop your specialization. You could choose General or Functional specialization. For those who are interested to be exposed to the real-world experience can take the Business Immersion (internship) elective.

Elective-3* (3 credits)
Electives are courses to develop your specialization. The third elective course is only required to be taken by General specialization.*

*additional compulsory elective for general class

Strategic Management and Agile Enterprise (3 credits)
The goal of the course is to learn the fundamentals of how to manage organizations strategically. Strategic management of organizations is a complex undertaking which starts with the central question: why are some firms more profitable than others? The course will require students to examine this question by integrating knowledge from prior business courses, while simultaneously learning and applying new strategic management concepts, principles, frameworks and methodologies.

Final Project (3 credits)
This course is intended for students to write a final project to solve real world business problems using comprehensive business and management knowledge and tools. In this course, students will submit their final project draft, make all necessary revisions to the draft, and finalize their final project document. Students will work independently guided by their thesis supervisors to complete their Master’s Final Project. Students are required to rewrite their final project to be published in a national/international journal or presented at an international conference.