Entrepreneurial Marketing – MBA (ENMARK – MBA) is designed for the next generation leaders to learn about marketing, management, business strategy and entrepreneurial mindset in business execution. This MBA is for managers, entrepreneurs, start-up leaders who wants to grow their business and marketing capabilities to boost their business performance or career prospect.

Entrepreneurial Marketing is a concept which importance is getting more prominent. Live events in these couple of years has set individuals and business to have an agile, applicable mindset to ensure the progressive live of value creation.

In this program, we stress the importance of the concept of what we called as the ‘new genre’ of Entrepreneurial Marketing. We argue in this current business landscape, professionals and young entrepreneurs, and basically everyone should learn to have a balance in individual mindset, business approach, and marketing execution.

We are delighted to launch the Entrepreneurial Marketing MBA – ENMARK MBA – to have a broad philosophical and execution discussion to adapt, adopt and adjust our competitiveness, in individual and organizational level.

Philosophical discussion will equip learning participants to individually sustain themselves in the future after graduations, and execution discussion will help learning participants to adapt in the near future.

ENMARK MBA will have the classes hosts by the best academicians from SBM ITB marketing thinker and teacher from MarkPlus Institute. But do not be mistaken – we are all learners. We welcome you to join us in the class full of knowledge-enthusiasts, seeking inspiration to help build an ecosystem of entrepreneurial thinkers.

Notes: ENMARK opens enrollment in February 2024. Visit this link for more details about this program.

Commencement date:
Every August

Length of study: 
18 months

Class schedule:
Monday—Thursday (Every two weeks)
From 17.00—21.30

Total credits:
39 credits in 3 long semesters, 1 short semester

Course Structure

Marketing Management (3 credits)
Marketing is an art and knowledge in influencing people to purchase a product or services or experience. People as the customers are dynamic, and thus a business should be able to understand the complexity of customer dynamics and convince the customers in various forms of marketing activities through various efforts.

Operations and Supply Chain Management (3 credits)
The main goal of operations management is to delivering a firm’s goods and services in the most effective manner. A great deal of focus is on efficiency and effectiveness of processes. At the fundamental level, it deals with getting the day-to-day work done quickly, efficiently, without errors, and at low cost. And this is a critical responsibility of every manager.

Business Ethics, Law and Sustainability (3 credits)
Business Ethics, Law, and Sustainability introduces MBA students to basic ethical and legal perspectives and related cases that are expected to provide the basic motivation to promote sustainability in and through business activities. Moreover, it is expected that students become aware of the complexity of business activities and are willing to take a more holistic approach, through the lenses of ethics, law, and sustainability combined, in initiating and implementing business initiatives and transactions.

Financial Report and Control (2 credits)
Financial accounting is the means by which a firm’s transactions are recorded, compiled, and narrated to the reader, the end result which conveys the company’s financial condition. Financial accounting has also evolved in a new and exciting direction in which the accounting standards of individual countries are at present being harmonized with International Financial Reporting Standards (IFRS).

Financial Management and Policy (3 credits)
This course focuses on the role of and how the financial manager maximize the value of the firm through four most important financial decision making: 1) investment (capital budgeting); 2) financing (capital structure); 3) payout (dividend) policy; and 4) working capital (current assets and current liabilities) management. Special topics on finance such as merger & acquisition or other contemporary topics also will be further explored and discussed.

Organizational Behavior and Managing People (3 credits)
This course was designed to provide MBA with an outstanding perspective about Basic Organizational Behavior, and with a great perspective to manage people especially to improve individual performance – group performance and finally company or organization performance.

Economic and Business Landscape Analysis (3 credits)
This course will provide the knowledge and skills on how to make decision making with the consideration of macroeconomics and microeconomics. Consideration of macroeconomics include: economic cycle and growth, national income accounting, AS/AD Model, Multiplier Model, Money Market Model, Fiscal and Monetary Policy, digital economy, and challenges of developing countries. Consideration of microeconomics will include: supply and demand, elasticities, production and cost analysis, cost curve, market structure and game theory.

Strategic Decision Making and Negotiation (3 credits)
This course provides understanding, knowledge and skills in decision making and negotiation through a range of relevant ideas, issues and frameworks that will allow for the development of competencies in making decisions and creating value in negotiation.

Social Entrepreneurship and Leadership (3 credits)
This lecture will provide the staging of how a social entrepreneurship creates a social company. Students are invited to explore their motives and sensitivity to social issues that are developed in the community. Attempt to see the gap between ideal conditions and reality, and looking for ways how to solve these problems with a social entrepreneurship approach.

Research Methodology for Business (2 credits)
Conducting research methods is essential for business practitioners before making decisions. Students will understand the skills needed to plan, organize, and conduct research. In essence, the research method is related to the way of data collection (data collection) and how to analyze the data (data analysis). By following the correct research method, the business decisions taken will be evidence-based, systematic, and well-accounted for.

Final Project (3 credits)
This course is intended for Master’s level students to develop a Master’s final project. In this course, students will submit their final project draft, make all necessary revisions to the draft, and finalize their final project document. Students will work independently guided by their thesis supervisors to complete their Master’s Final Project.

Strategic Management and Agile Enterprise (3 credits)
The goal of the course is to learn the fundamentals of how to manage organizations strategically. Strategic management of organizations is a complex undertaking which starts with the central question: why are some firms more profitable than others? The course will require students to examine this question by integrating knowledge from prior business courses, while simultaneously learning and applying new strategic management concepts, principles, frameworks and methodologies.

Management of Innovation, Technology and Entrepreneurship (3 credits)
This course is to analyze the central importance of technology innovation for competitiveness and to learn about international good practice in managing technological innovation. The course is built around developing an understanding of the complexities and uncertainties of innovation process. It utilizes the results of leading research around the world.

Business Immersion (3 credits)
This course enables students to do internship in industry/lab/center/government organization to implement the knowledge acquired in the class.

How to Apply

Entrepreneurial Marketing MBA commence class on August. Early preparation become the important step to enrol and start an embarking journey with MBA ITB.


August Intake:
May (short semester)
IDR 35,000,000
IDR 35,000,000
IDR 15,000,000
IDR 35,000,000
IDR 120,000,000
  1. The tuition fee covers your entire academic activities in our program: course credits, course materials (excluding text books), field trip, career service & internship, also development activities managed by our program (business talk and business clinics)
  2. Students who exceeded the limit of normal study period (3 long semesters and 1 short semester) will be charged with the following tuition fees:
    • Long semester: IDR 15 million/each semester
    • Short semester: IDR 10 million/each semester
  3. All the tuition fees cannot be refunded in all conditions, including when a student fail to register or finish the program
  4. SBM ITB reserves the right to adjust the above information