GEN-Z and Social Media: users or creators?

Research in higher education is an ability that every student must have, from undergraduate to doctoral level. We need to choose the topic, method, time management, processing, and many other things to carry out scientific research. Limited time is also a challenge that requires researchers to be able to apply time management and analysis. Especially […]

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Grow the brand equity: Learn how the biggest FMCG do it!

The answer commonly heard when asked about why brands expand and grow is because they seek to profit. But according to Muhammad Rahadi Prasetya, Brand Building Manager of Unilever and MBA ITB alumni, a brand expands and grows in order to fill the gap in the market demand and stay relevant while doing so. It’s […]

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The secrets to becoming a key person of influence

Influencers, YouTubers, selebgram, and content creators are new professions since digital media has grown. Many people from all walks of life want to work in this profession. Still, sometimes it feels difficult because there is no basic knowledge, especially for people who are not from communication and creative studies. Together with Alifah Ratu, a YouTuber […]

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What kind of leaders do Millennials need?

Did you notice that offices in multinational and big corporations are getting more and more “fun”? For example, take Google’s office. Their office looks more like a theme park than an actual office with cubicles and fax machines. You might think, “what on earth is happening?” This is a result of the rise of the […]

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“Menjual Bahasa Indonesia”, perspektif Duta Bahasa Jawa Barat

The increasingly globalized situation seems to give people demands to use international languages, namely English, actively. Even in the world of business and marketing, English is one of the best weapons in copywriting. Here, Indonesian is being left behind in marketing brands and products. However, is it true that Indonesian is not selling well compared […]

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Understanding Social Privilege to Break Through the Limitation

On 21st Episodes, SBM ITB Talks invited a speaker called Muhammad Yorga Permana, M.Sc (SBM ITB Lecturer), who will discuss social privilege in depth. There are some insights that we could get from these episodes: Social Privilege is Just a Starting Point M. Yorga Permana said, “Social Privilege is something that we have already had […]

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Drive Business Growth with Your Brand: Beauty Industry

Let’s talk about the beauty industry! For today’s episode, we will talk about how a local brand grows its business when there are so many big global brands that exist in Indonesia. With Ms. Sheilla Firdausa, we’ll discuss how Wardah, as a local brand, grows its brand image so Wardah can be one of the […]

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Financial Literacy 101: Make Your Money Works

Otoritas Jasa Keuangan has reported that there was 8% increasement in financial literacy from 30% to 38%. It means Indonesia’s financial literacy has been growing. But, if we compare this to our neighboring countries, our literacy rate is still low. To support the government’s effort in increasing Indonesia’s financial literacy number, SBM ITB Talks discussed […]

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Manage Your Own Traveling

Traveling is an activity that is often used as a hobby. Nowadays, traveling can even become a source of income by becoming a travel influencer. Scientifically, traveling does have good benefits for mental conditions because visiting a preferred place can improve brain performance and reduce stress and even depression. Of course, before traveling there are […]

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