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…Customer is gradually becoming an active party in brand development and management, either individually or collectively through a brand community. Many studies investigated and reported customers’ involvement in brand building,…
Servitization was originally defined as the process of value creation by adding services to physical products (Vandermerewe & Rada, 1988). Servitization became popular because of the fiercer competition that leads…
Digital marketing has developed into the dominant form of marketing communication in the digital age. This form of marketing is also considered to be more effective in targeting the millennial…
Omnichannel retailing is a strategy that is very popular in the retail industry today. This strategy provides flexibility for consumers to place orders, purchase and take goods. However, companies must…
ITB will be held the annual event “Titian Karir ITB” or Career Fair in 26-27 October 2019 at Aula Barat ITB. The event will be attended by more than 40…
ABOUT THE EVENTS The International Graduates Colloquium (IGC) hosted by SBM-ITB, FEB-Tel-U, FEB-UNS, and FEB-UI is a forum for Master and Doctoral students to present and discuss their research among…
For two months, School of Business and Management ITB had an opportunity to host a visiting professor from Durham University, Professor Muhammed Shahid Ebrahim. Professor Ebrahim arrived in Indonesia at…
Bachelor of Entrepreneurship class of 2019 conducted business trip on Tuesday, 25 June 2019. This business trip is part of Entrepreneurship Dynamics course. The aim of this business trip is…
Melanjutkan dari kegiatan sebelumnya, kini KM Summit Indonesia kembali akan diadakan untuk ketiga kalinya pada tanggal 5 – 6 November 2019 di Hilton Hotel Bandung. Tema dari kegiatan tahun ini…
School of Business and Management Institut Teknologi Bandung in collaboration with University of Applied Sciences and Arts Northwestern Switzerland School of Business present the Swiss Innovation Challenge Indonesia 2019. This…
Written by Dr. Raden Aswin Rahadi For the first time, the School of Business and Management – Institut Teknologi Bandung (SBM ITB) organized the SBM-ITB Start of Startup (SBM-ITB SoS):…
