Swiss Innovation Challenge 2018 – Final Pitching and Awarding Night

The promotion programme for cutting-edge innovators. The SwissInnovation Challenge Indonesia is a unique promotion programme with an integrated innovation competition for projects at the ideation, conceptualisation or start-up stages as well as for established businesses. We guide and support you during the programme to bring your project to the next level. You also have the […]

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SBM Newsletter

SBM Newsletter 2011 – 2012 SBM Newsletter 2013 SBM Newsletter 2014 SBM Newsletter 2015 SBM Newsletter 2016 SBM Newsletter 2017 SBM Newsletter 2018 SBM Newsletter 2019 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019

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Brand Co-recovery

Customer is gradually becoming an active party in brand development and management, either individually or collectively through a brand community. Many studies investigated and reported customers’ involvement in brand building, but less on their involvement in brand recovery. Customers’ involvement in brand recovery will be more important in the future due to the increasing threat […]

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Digital Servitization

Servitization was originally defined as the process of value creation by adding services to physical products (Vandermerewe & Rada, 1988). Servitization became popular because of the fiercer competition that leads to the so-called commoditization trap. In addition, servitization became a new business norm because of the emergence of relationship marketing and value co-creation concepts. Companies […]

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Digital Marketing

Digital marketing has developed into the dominant form of marketing communication in the digital age. This form of marketing is also considered to be more effective in targeting the millennial segment and the generations that come after it. Dr. Reza collaborates with KK Statistics FMIPA to develop digital marketing models that are suitable for the […]

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