Swiss Innovation Challenge 2018 – Final Pitching and Awarding Night

The promotion programme for cutting-edge innovators. The SwissInnovation Challenge Indonesia is a unique promotion programme with an integrated innovation competition for projects at the ideation, conceptualisation or start-up stages as well as for established businesses. We guide and support you during the programme to bring your project to the next level. You also have the […]

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Brand Co-recovery

Customer is gradually becoming an active party in brand development and management, either individually or collectively through a brand community. Many studies investigated and reported customers’ involvement in brand building, but less on their involvement in brand recovery. Customers’ involvement in brand recovery will be more important in the future due to the increasing threat […]

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Digital Servitization

Servitization was originally defined as the process of value creation by adding services to physical products (Vandermerewe & Rada, 1988). Servitization became popular because of the fiercer competition that leads to the so-called commoditization trap. In addition, servitization became a new business norm because of the emergence of relationship marketing and value co-creation concepts. Companies […]

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Digital Marketing

Digital marketing has developed into the dominant form of marketing communication in the digital age. This form of marketing is also considered to be more effective in targeting the millennial segment and the generations that come after it. Dr. Reza collaborates with KK Statistics FMIPA to develop digital marketing models that are suitable for the […]

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Omnichannel Retailing

Omnichannel retailing is a strategy that is very popular in the retail industry today. This strategy provides flexibility for consumers to place orders, purchase and take goods. However, companies must obtain complete data before they can implement this strategy properly. Consumer preferences regarding the omnichannel, the impact of the omnichannel strategy on brand image and […]

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Business Trip to Garut

Bachelor of Entrepreneurship class of 2019 conducted business trip on Tuesday, 25 June 2019. This business trip is part of Entrepreneurship Dynamics course. The aim of this business trip is to give students knowledge about to start and develop business. The business trip destinations were PT Tama Cokelat Indonesia and Astiga Leather. PT Tama Cokelat […]

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SBM-ITB Start of Startup : Exhibition of Students’ Business Initiatives 2019

Written by Dr. Raden Aswin Rahadi For the first time, the School of Business and Management – Institut Teknologi Bandung (SBM ITB) organized the SBM-ITB Start of Startup (SBM-ITB SoS): Exhibition of Students’ Business Initiatives 2019. This time, SBM-ITB SoS was held in two locations: 29 April – 3 May 2019 at Bank Central Asia […]

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