Digital marketing presents several advantages over traditional, non-digital marketing, such as cost-effectiveness, broad audience reach, diverse sources, higher conversion rates, and measurable results. Muhammad Faiz Ghifari, the Founder and CEO…
Indonesia faces the challenge of enhancing research and technological innovation to boost competitiveness. Achieving this requires fostering an optimal scientific culture, particularly in supporting the growth of the domestic defense…
Digital branding is more oriented towards building long-term brand identity, values, and aesthetics. Meanwhile, digital marketing is more centered on promoting products or services in the short term. The existence…
A total of 50 students participating in the Creativity and Innovation course at the SBM ITB, had the opportunity to observe the dynamics of cosmetics market innovation directly at the…
In collaboration with the SBM ITB, Shell Indonesia held the Shell LiveWIRE Energy Solutions 2024 roadshow at the SBM ITB Auditorium, Bandung, on Tuesday (14/11). Shell LiveWIRE Energy Solutions 2024…
25 students from the SBM ITB, received the 2023 Ganesha Award for their brilliant achievements throughout the 2022-2023 academic year. The announcement and presentation of the award took place at…
Successful investment in the long term always emphasizes consistency, patience, and strong discipline. Industry experts Adjie Wicaksana, a Partner at HITS Investment, and Parahita Irawan, Founder of Investasi Jalanan, introduced…
Understanding customer needs and preferences is paramount to success in today’s business landscape. This encompasses delivering personalized products or services, fostering open communication, ensuring fast and reliable delivery, and providing…
Understanding customer needs and preferences is paramount to success in today’s business landscape. This encompasses delivering personalized products or services, fostering open communication, ensuring fast and reliable delivery, and providing…
Financial literacy is a basic knowledge for everyone in an increasingly digital world. The emergence of digital banks has revolutionized how individuals manage finances by offering convenience, accessibility, and tools…
Successful businesses inevitably encounter challenges and require the courage to seize diverse opportunities. RANS Entertainment, owned by celebrity Raffi Ahmad, is a prime example. Raffi recently shared his entrepreneurial journey…
It is important for business people to continue to raise awareness of waste management and clean energy. Applying these principles ensures environmental management and fosters sustainable practices for long-term business…
