In 2026’s digital landscape, the “upload and forget” strategy is no longer effective for startups’ digital marketing growth. Success in digital marketing now depends not just on aesthetics but also…
The School of Business and Management, Institut Teknologi Bandung (SBM ITB), aims to become a reference university for entrepreneurial business. This goal is achieved by launching a five-year research roadmap…
The government is encouraging students at the School of Business and Management, Institut Teknologi Bandung (SBM ITB), to develop export-oriented businesses supported by a strong understanding of international trade. Bayu…
As a large and well-known company, Paragon continues to strengthen its operational and production systems in Indonesia to ensure long-term success. More than 16,000 Paragonians, or Paragon employees, across Indonesia…
Founders often make a common mistake: they fall in love with their product before understanding their customers. They build it first and then ask if anyone needs it. Sutansyah Marahakim,…
For Atik Aprianingsih, leading in an academic environment such as a university requires a delicate balance. On one hand, she must firmly uphold rigorous standards for research quality. On the…
Unlike retail customers, the decision-making process in business-to-business (B2B) sales generally involves multiple stakeholders within the organization, including technical teams, procurement, finance, and company executives. Therefore, the company’s reputation and…
Investing doesn’t always require large amounts of capital. With digital innovations in the financial sector, such as Blu by BCA Digital, students can now start investing with smaller amounts. Students,…
Low financial literacy remains a challenge for many Indonesian families. To that end, the Business and Financial Risk Expertise Group (KK BRF) of SBM ITB, held a financial literacy program…
Job competition in Indonesia is increasingly fierce. On the other hand, many companies are struggling to fill specialized-skills positions due to lengthy, inefficient recruitment processes. Geekhunter Founder and CEO Ken…
The euphoria surrounding startup funding that peaked in 2021 is now over. While previously startups could simply arrive with a pitch deck and spreadsheet to secure investment, the situation is…
SBM ITB is expanding its international network through the launch of a new Double Degree program in collaboration with ESSCA School of Management, France. While the two institutions have maintained…
