The School of Business and Management, Bandung Institute of Technology (SBM ITB), aims to become a reference university for entrepreneurial business. This goal is achieved by launching a five-year research roadmap to advance the Thought Leadership vision in Entrepreneurial Business.
This step reinforces the institution’s commitment to providing practical, evidence-based solutions to Indonesia’s most pressing economic challenges. SBM ITB Thought Leadership Coordinator, Dedy Sushandoyo, stated that this vision is not merely an effort to meet AACSB international accreditation standards. According to him, SBM ITB aims to become a university with a strong identity in entrepreneurial business.
“Thought leadership is not a self-proclaimed title, but rather recognition earned through consistent and impactful contributions,” Dedy said in Bandung (March 11).
Dedy emphasized that the key point is stakeholder recognition for intellectual contributions that are truly valuable, applicable, and transformative. The core of this strategy is a reinterpretation of the term “Entrepreneurial.”
SBM ITB positions the term not as a description of how a business started, but rather as a key characteristic of how it operates. An entrepreneurial business does not choose between stability and uncertainty; it is built to cope with both. This business performs well when conditions are predictable and thrives in the midst of uncertainty. SBM ITB believes that an entrepreneurial mindset is crucial at every level of business, whether building a startup from scratch or leading a large, established corporation.
The Thought Leadership initiative is underpinned by a five-year research roadmap (2026–2031) that aligns with Indonesia’s national research priorities. This strategy will be implemented through three rigorous implementation phases: Formalization (2026), Evidence-Based Production (2027–2028), and Institutionalization (2029–2031).
By the end of this roadmap period, SBM ITB aims to be recognized as a trusted regional reference point for entrepreneurial business knowledge. SBM ITB is committed to ensuring its research delivers tangible impact beyond the classroom and academic circles, addressing social and industrial challenges that benefit society as a whole.
