Entrepreneurship becomes an important issue in the economic sector anywhere, including in Indonesia. Both entrepreneurship and intrapreneurship (entrepreneurship values implemented insidea corporation) becomes increasingly important in a dynamic environment.

ITB needs to develop the entrepreneurship studies, especially in the field of technology and how to use it to provide maximum benefit for the company. Learning that there is a need for the development of entrepreneurship in Indonesia, SBM-ITB has made a group of expertise in the specific program of study that explore the field of entrepreneurship, which in this case is associated with the management of technology.

In the learning process, knowledge of the actual practice of entrepreneurship is as important as the knowledge about the entrepreneurship theory. The results of these studies need to be managed in such a way that can be consumed not only by academics but also by real entrepreneurs.

Therefore, to develop researches in the entrepreneurship field, it is necessary to develop international networks for research in order to share the insights of entrepreneurship and research methodology as well as being an ambassador of information about the state of entrepreneurship in Indonesia.

Body of Knowledge

Entrepreneurship
Nine characters entrepreneurship competencies developed in the BOE adopted from Thornberry (2006) as follows:

  1. Internal locus of control: an entrepreneurial leaders believe that they have the power to make things happen, that they are more in control than controlled.
  2. Passion for an opportunity: seeks out new opportunities time after time.
  3. Tolerance for ambiguity: takes the risks of ambiguity in any kind of opportunity.
    Willingness to hire people smarter than oneself: enjoy having people working for them who know more than they do.
  4. A consistent drive to create, build, or change of things, driven by a passion to create something that is a reflection of the individual and his or her potential legacy.
  5. A sense of urgency: vigilant and always on top of their progress, because they have a very personal stake in it.
  6. Perseverance: entrepreneurial leaders believe they can make it happen, they believe that all they have to do is stick to it long enough and they will realize their dream. This perseverance is not generalized, but rather opportunity-specific.
  7. Resilience: leading like an entrepreneur requires an acceptance for making mistakes, but not for making the same mistake twice. Learning from mistakes is very important.
  8. Optimism: this is a valuable currency when selling their ideas to others.

Management of Technology
Human is a creative being. They create technology to improve their lifestyle. Better lifestyle is achieved through the innovation of technology. To that end, innovative technology enables the development of competitive humans. This field helps students to understand the basic concepts of management of technology and its role in business competition and wealth creation. This field will describe the challenges that arise in technological innovation in developing countries.

Creativity and Innovation
This field combines theory and practice that are used to develop skills and experience in the field. In fact, the students are expected to balance the use of their left brain and right brain.

New Product Development
The field gives knowledge in the form of managerial capabilities, methods and strategies to achieve competitive value in a company with a new product. This field will discuss the company’s core technology, integrating the technology with business strategy, assessing the capabilities of the company’s innovation, technology life cycle, technology forecasting, technology commercialization, technology road-map, intellectual property, and technology implementation strategies as success strategy of product development.

Creative Industries
Creative industry is an industry which has it’s main elements consist of creativity, skill, and talent that has the potential to improve welfare by offering intellectual creations. Creative industry consists of providing creative products directly to customers and support the creative value creation in other sectors that are not directly related to the customer (Simatupang, TM, 2007).

Members

Chairperson: Prof. Dr. Sudrajati Ratnaningtyas

Part-Time Business Mentors
Adinugraha Sukandar, MBA
Adrian Ariatin, MBA
Lik Gayantini, MBA
Rahmadita Maharani, MBA
Satriya Kurniawan, MBA
Tonton Taufik, MBA