Small and medium businesses (SMEs) in Indonesia, including in West Java, often face financial management, marketing and human resources problems. Because of this reason, Thegreaterhub School of Business Management Institut…
From the results of research and development of the National Student Communication Forum/Jaringan Forum Komunikasi Kemahasiswaan Nasional (FORKOMMAWA), competitions in the field of business and management in Indonesia which are…
Customer is gradually becoming an active party in brand development and management, either individually or collectively through a brand community. Many studies investigated and reported customers’ involvement in brand building,…
Servitization was originally defined as the process of value creation by adding services to physical products (Vandermerewe & Rada, 1988). Servitization became popular because of the fiercer competition that leads…
Digital marketing has developed into the dominant form of marketing communication in the digital age. This form of marketing is also considered to be more effective in targeting the millennial…
Omnichannel retailing is a strategy that is very popular in the retail industry today. This strategy provides flexibility for consumers to place orders, purchase and take goods. However, companies must…
July 12th 2019 was a valuable moment for Bachelor of Entrepreneurship class of 2021 students. The students got an opportunity to visit Google Indonesia in Jakarta. This program is a…
Election of Abang None North Jakarta is an annual activity held by the Department of Tourism and Culture, North Jakarta Administrative City. Before the determination of the Abang and None…
Understanding consumer’s perception has paramount importance for product development process. Especially for product features that has features that directly affect human sensors, such as food, packaging, and branding. Human perception…
For two months, School of Business and Management ITB had an opportunity to host a visiting professor from Durham University, Professor Muhammed Shahid Ebrahim. Professor Ebrahim arrived in Indonesia at…
Bachelor of Entrepreneurship class of 2019 conducted business trip on Tuesday, 25 June 2019. This business trip is part of Entrepreneurship Dynamics course. The aim of this business trip is…
Bandung, sbm.itb.ac.id – School of Business and Management of Bandung Institute of Technology continues to carry out actualization with the international academic world. In March to the end of May…
