As a global company, L’Oréal consistently strives to maintain its relevance in local markets by leveraging digital capabilities, data, and a consumer-centric approach. The company emphasizes a diverse brand portfolio…
Branding isn’t just about visuals, campaigns, or beautiful copywriting. However, reality shows the opposite. “If it doesn’t ultimately generate profits or sales, the branding strategy must be recalibrated,” said Mario…
Pitching is not only about selling an idea; it’s also about building trust. This was the key message from Tiar N. Karbala, an alumnus of SBM ITB. He currently serves…
The Dean of SBM ITB, Aurik Gustomo, has been unanimously elected as Chair of the National Executive Board (Dewan Pengurus Nasional/DPN) of the Indonesian Association of Faculties of Economics and…
Collaboration is no longer just a trend but a reality, driven by the sharing economy. In the next 12 months, the most significant opportunity for alumni of SBM ITB, lies…
The Dean of SBM ITB, Aurik Gustomo, has been elected as a member of the AACSB Asia Pacific Advisory Council (APAC). The first plenary session of this membership was held…
Business schools can no longer rely solely on theoretical mastery and managerial skills. Today, they are required to cultivate leaders with integrity, character, and the capacity to make a real…
The scenario method is now increasingly recognized as a tool for anticipating and a basis for developing strategic plans for organizations and companies amidst uncertainty. Rather than predicting a single,…
For modern organizations, the ability to analyze big data to discover and interpret meaningful patterns is fundamental to making important and accurate decisions. This understanding was gained by SBM ITB…
UNIQLO‘s global strategy was highlighted in a guest lecture by SBM ITB, featuring Mayank Shukla, Principal Strategist at the CEO Office of Fast Retailing Co., Ltd., on Wednesday (November 12)….
An inclusive work culture is considered a crucial foundation for corporate sustainability, particularly in promoting equality and a healthy work environment. This issue was discussed by SBM ITB and PT…
Collective knowledge that is valuable, difficult to imitate, and integrated into company systems is considered the key to innovation amidst industry uncertainty. This perspective emerged in the second session of…
