Indonesia enters 2026 with stable macroeconomic conditions that support business planning, although they are still overshadowed by global uncertainty. Moderate economic growth, controlled inflation, and policy continuity provide a constructive…
Many research topics are rejected by journal publishers because they are deemed not based on real-world challenges. Yet, various operational issues require research to develop applicable solutions, such as addressing…
SBM ITB received an award in the Appreciation for Chief Editor and Editorial Board Member category at the Research, Innovation, and Community Service Exhibition (PRIMA Award) held by ITB in…
ITB has announced that Aurelia Carla and Tazkia Zahra, two Management students from SBM, have been named First and Second Place Winners of the 2025 ITB Campus Ambassadors. Being ITB…
Valuable branding isn’t born from fleeting virality, but rather from strategic clarity, product strength, and the brand’s ability to connect with culture. This is according to Ilham Subandoro, CEO of…
Embracing elements of culture, sustainability, and cross-community collaboration, SBM ITB held the Bandung Heritage Green Fair (BHGF) 2025 at the ITB Ganesha Campus in Bandung on Sunday (12/14). BHGF 2025…
Three speakers from the CFA Society Indonesia highlighted the essential skills for students pursuing careers in the financial industry during a public lecture at SBM ITB, in Bandung (November 28)….
The Indonesian Minister of Higher Education, Science, and Technology, Prof. Brian Yuliarto, emphasized that Indonesia must prepare a generation of leaders capable of transforming global uncertainty into new growth opportunities…
The Minister of Higher Education, Science, and Technology of the Republic of Indonesia, Prof. Brian Yuliarto, stated that the complexity of global challenges demands that Indonesia possess technological excellence and…
The Laboratory of Educational Games (LEG) of SBM ITB, won the Most Interactive Booth award at the PRIMA ITB 2025 Exhibition, held in conjunction with the ITB CEO Summit at…
As a global company, L’Oréal consistently strives to maintain its relevance in local markets by leveraging digital capabilities, data, and a consumer-centric approach. The company emphasizes a diverse brand portfolio…
Branding isn’t just about visuals, campaigns, or beautiful copywriting. However, reality shows the opposite. “If it doesn’t ultimately generate profits or sales, the branding strategy must be recalibrated,” said Mario…
