With innovation, adaptation, and collaboration, it is believed that the tourism sector will remain a significant contributor to Indonesia’s economic growth during the COVID-19 pandemic. It is also believed that the tourism sector will recover soon by optimizing creativity and digitization.
The Minister of Tourism and Creative Economy, Sandiaga Uno, emphasized this at the closing of “The 6th International Conference on Management in Emerging Markets (ICMEM) 2021”, held by SBM-ITB, Friday (13/8/2021). An innovative measure to be applied in the tourism sector is using large-scale data to map tourism potential. The data will also strengthen the tourism subsector.
The tourism sector is also encouraged to adapt to the COVID-19 pandemic circumstances. The Ministry of Tourism and Creative Economy creates CHSE standards (Cleanliness, Health, Safety, and Environmental Sustainability) that entrepreneurs in the tourism sector must follow. Those who have satisfied the CHSE standard will be awarded a certificate by the Ministry of Tourism and Creative Economy.
Finally, the collaboration between all parties, including the government, academics, tourism entrepreneurs, and the media, is necessary to restore the tourism sector. The Ministry of Tourism and Creative Economy also applies the 3G principle in recovering the tourism sector.
“Gercep, move quickly, geber, move together, and gaspol, utilize on all potential employment opportunities,” said Sandiaga.
In line with Sandiaga, on this occasion, the Founder of SBM ITB, Kuntoro Mangkusubroto, also believed that adaptation ability is a way to survive the COVID-19 pandemic. The community must also better prepare themselves to remain a champion in global competition.
The pandemic has changed all aspects of life, including the tourism sector. Thus, the application of digital technology is essential.*