A logo, name, product, or service are all examples of branding. However, branding also includes values, quality, business processes, and other factors not visible to the naked eye. Branding should…

Many skills are becoming obsolete as technology advances, necessitating the acquisition of new skills. One of the competencies that will be useful as a competitive advantage in the future is…

SBM ITB Jakarta Campus held Leadership Night 2021 to award students, lecturers, alumni, classes, and the best education staff of SBM ITB Jakarta Campus. This event is held regularly every…

Around 45 teams who participated in the Indonesian Student Micro-Credential Program (KMMI) presented their business ideas in front of the jury on Friday (10/29/2021). Out of the 45 teams, 12…

Tax plays an important role in the development. Eighty-three percent of national income comes from tax, and personal tax is one sector that gives a major contribution. However, many people…

The Director of Human Capital & Transformation of PT Jasa Marga (Persero), Tbk., Enkky Sasono, shared his experience on human capital management practices in the context of State-Owned Entreprises, particularly…

Intellectual Property (IP) has become a currency in the era of the creative economy. In addition to encouraging the public to continue to work and innovate, IP can also drive…

Bachelor of Management study program SBM ITB held event “Parents Meeting” for Class of 2024 International Business on 29 October 2021. This event was brought by Dr. Eng. Nur Budi…

Fashion entrepreneurs need to improve the online consumer experience in finding and trying on clothes to provide the online shopping experience that matches the experience in the real world. This…

SBM ITB, through the Laboratory of Education Games (LEG), created board games that made learning business and management more fun. This innovation was launched in the ITB Leadership Meeting/Rapat Pimpinan…

Recognition, resilience, reformulation, and reactivation are four essential elements to respond to crises. Leaders must recognize the VUCA (volatility, uncertainty, complexity, ambiguity) factors in every situation, build resilience towards the…

SMEs are the backbone of the Indonesian economy by absorbing up to 97% of the workforce. However, the COVID-19 pandemic has been both a threat and an opportunity for SMEs…