As the digital ecosystem evolves and social media platforms like TikTok, Instagram, and YouTube continue to grow, artificial intelligence (AI) has emerged as a major player in the creative industry….
An unusual twist marked the final exam for the Hospitality and Tourism Marketing course at the SBM ITB on Wednesday (11/6). Instead of a traditional written test, students were tasked…
An Economic observer from Pasundan University, M. Ade Sulchi, stated that although a significant number of Indonesian women are active in entrepreneurship, they continue to face serious challenges. According to…
Business should not be driven solely by profit, but by a greater purpose and meaningful impact, said Muhammad Fajrin Rasyid, founder of Bukalapak and former director of PT Telkom Tbk….
SBM ITB successfully held International Business Case Competition (IBCC) and High School Business Plan Competition (HSBPC), two national and international business competitions. As part of the Ganesha Business and Management…
Ganesha Business Management Festival (GBMF), an annual event organized by the SBM ITB, is back with a new spirit. Carrying the theme “Advancing Economic Inclusivity for Equitable Growth”, the peak…
Branding is more than just logos or marketing. It is a strategic force that shapes how consumers perceive, connect with, and remain loyal to a product or service. This was…
Former Governor of DKI Jakarta, Basuki Tjahaja Purnama, known as Ahok, delivered a public lecture for the Master of Business Administration (MBA) program at the SBM ITB Jakarta Campus on…
Understanding the product and customer needs is the foundation of a successful business, a principle that Muhammad Arif, Managing Director of Rohde & Schwarz Indonesia, firmly upholds. “Those who understand…
Culture should not be an obstacle but a bridge to success. Culture is the key to how businesses connect, communicate, and collaborate, especially in areas where everything is dynamic in…
The market often prefers products that are applicable and straightforward. Meanwhile, products that are too complex tend not to sell because they are difficult to understand or realize. This was…
SBM ITB has officially launched the 13th batch of its Coaching Clinic for West Java MSMEs on May 23, 2025, selecting 50 entrepreneurs from a total of 350 applicants to…
